A new year means new beginnings. Out with the old, in with the new digital you! Now is a great time to start thinking about a new digital strategy for 2021. Global Wire Design is offering a 10 percent discount on all of its services from now until 31 January 2022.
What is a content audit?
No, a content audit has nothing to do with your taxes. Rather, it is an inventory check of the content on your website, social media, or other online platforms.
Why would I want to do a content audit?
The main purpose of having a content strategy is to make sure the information you are presenting online is consistent with your organizational messaging and brand identity. It’s a good idea to do audits to keep your content on point.
What things should I be looking for in a content audit?
This depends largely on what the goals are behind your content strategy. An audit can be an inventory of your whole website, or certain parts of it. Some audits might look at the effectiveness of the video or Twitter strategies or blog posts. There is also something called content sampling, where you randomly select content on your website to review.
How exactly do you conduct a content audit?
In the simplest fashion by using a spreadsheet, a basic audit for a website will include columns for the following: Page Title, Page URL, Keywords/SEO, Description, Date Published, and Audit Date. There you want to go through your website and fill in the rows with the metrics you are auditing. If you use a web traffic reporting tool like Google Analytics or Hootsuite, you would need to match the traffic with the pages.
You will spend your time reviewing the conversion rates and content for your pages on the spreadsheet. Are images easy to view and tagged correctly? Are pages meeting the standards for web accessibility? Are blog posts written with proper grammar and embedded keywords?
Now would be a good time to correct and/or delete any content that no longer serves your purposes. Depending on how much content you are reviewing, like a website with hundreds or even thousands of pages, the process might take a while and you will need to get your co-workers or colleagues to help you.
How often should I do a content audit?
It depends on what your content strategy looks like. Most people do it quarterly or annually to coincide with company financial reporting. Others do it monthly or even weekly. No matter how often you do an audit, it is always a good idea to review how your content strategy is working for you.
Many businesses and organizations start to think about redesigning their websites now so they can have brand new sites for the new year. Here are some things to think about before embarking on this endeavor:
Starting today, Global Wire Associates is giving a 10 percent discount on our suite of communication services through 31 March 2021. Now is a great time to clean up and refresh the content strategy.
Check out our offerings and let us help you with your next communication project. Contact us today.
Brand Development
Having a clear brand strategy is very important for every individual and organization today, but are you clearly delivering your message? Whether you are looking to motivate your customers or supporters, establish credibility or grow your organization, it is vital to spend time researching and building your brand with a solid content development strategy. We can help you develop a brand strategy that serves your content marketing purposes.
Content Strategy
It really doesn’t matter how fabulous your website looks or how many social media tools you use. If you don’t have great content on your sites, most people will not only not care about your web presence, but they will also not care to learn more about you or your organization. Having high-quality content on your web presence is a top priority for establishing both your credibility and your brand. Global Wire Associates can write and edit persuasive copy, as well as provide suggestions on how to best use digital photos, graphics, and video for marketing your cause, service, or product.
Copywriting
You might already have a content strategy in place and are just looking for someone to write copy for your blog, website, or other marketing collateral. We can also provide ghostwriting services for confidential purposes. Our staff is made up of experienced writers, journalists, graphic and web designers, and other multimedia content producers ready to serve you.
Media Development
Global Wire Associates was started by journalists guided by the principles of freedom of expression and diversity in journalism. We provide technical training for journalists around the world who support democratic dialogue through free, independent media.
Media For Development
Media for development is a term referring to the use of mass media to convey messages about current international development issues. We work with individuals and organizations in developing countries on constructing content strategies and message development.