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Teen ContentCamp 2019 Registration Now Open

ContentCampWe are running a special, intensive ContentCamp over the summer just for young adults ages 13 – 17. This is a week-long webinar series led by GWA’s leadership team on making good content work for you, your brand and your audience. This immersive series is designed for individuals who are new to content strategy and want to step up their online marketing skills for personal or organizational branding. Each day we will have three-hour, interactive live discussion.

Dates: 8-12 July 2019

Price: US$ 699

Price includes:

• Supporting online documents and other materials to use during the webinars
• Lifetime access to the webinar videos
• A closed online study group where you can discuss your content strategy ideas with other ContentCamp participants.
• Six months of one-on-one technical support on your content strategy from an assigned GWA staff member
• Two follow-up webinar meetings to discuss the progress of your content strategy with GWA staff members and other ContentCamp participants

How To Apply:

Please send us a one-page essay telling us why you want to participate in ContentCamp at info(at)globalwireonline(dot)org, with “Teen ContentCamp Application” in the subject line. We are taking applications until we fill all spaces. Because we want to keep the group small, we are being a little more selective so to make sure we have the right mix of participants. Once you are accepted, then we will take full payment.  We encourage applications from qualified women, ethnic/racial minorities, people with disabilities and those from Least Developed Countries (LDCs) as recognized by the United Nations. Full payments will be taken once you have been selected. Scholarships are available to those who demonstrate a financial need.

2018: My Year in Review

I posted the top ten blog posts my readers seem to like reading based on my website metrics.  A few of them are articles I wrote before 2018 like the first post.

Happy Holidays and without further ado:

  1. Are African Americans Guilty of Cultural Appropriation?
  2. ACT-UP, Gran Fury & The Legacy of HIV/AIDS Activist Branding
  3. What WWI Posters Say About Early 20th Century War Marketing
  4. Why I Still Use An iPod
  5. When The Opioid Crisis Gets Really Real
  6. Advice For High School Graduates
  7. Pose: Race and Ball Culture
  8. Book Review: Barracoon
  9. I Have Protest Fatigue
  10. Shop Vanguard Design This Holiday Season

Do You Have Your End-of-Year Marketing

end-of-year-payroll-checklistPreparing your marketing strategies for the end of the year will help you start the new year on the right step. Here are some steps to take now:

1. Review your monthly and annual performances: What worked? What didn’t work? Review all your marketing tools – emails, newsletters, social media, website, etc. Use analytical tools like Hootsuite and Google Analytics to look at specific monthly or quarterly performance rates and trends.

2. Review your budget: Did your current budget fulfill your marketing plans? Did you overspend or were under budget? Would better marketing technology or vendor sources have helped create different results?

3. Do a content audit: We talk about content audits all the time here! The primary purpose of having a content strategy is to make sure the information you are presenting online is consistent with your organizational messaging and brand identity. It’ a good idea to do audits to keep your content regularly and especially at the end of the year to stay on point.

If you have any questions about how your company can end the marketing year right, contact us!

DC Museum Hop!

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During a business trip last week in Washington, DC, I FINALLY got into the National Museum of African American History and Culture (NMAAHC)! It took me a year to get a ticket to go, as getting tickets is almost as difficult as going to a Beyonce concert!

It was everything I thought it would be and more.  I was there for five hours and still feel like I didn’t get to see everything.  The museum is organized so well that even for a history buff like myself I learned some new stuff.  It took me about an hour just to get through the first floor, which was dedicated to the Atlantic slave trade and slavery.  NMAAHC has a rule that says to refer to Africans brought to America as enslaved people instead of slaves as to point out the injustice of the whole institution of slavery.   The bottom three floors focus heavily on everything from the first slave landings in Jamestown in 1619 to President Obama’s inauguration in 2008.  I learned so much that I will have to go through the notebook I brought with me and write future posts on other specific topics brought up in the museum.  The top three floors also had shorter exhibits on the Double V campaign, the black press, South Carolina Gullah culture and even a hip-hop photography exhibit.

The food was great there too!  The cafeteria has five stations of food, each representing different African-American foodways throughout history.  I was looking at my pedometer during my time in the museum and walked closed to 5,000 steps.  My legs were so tired, but my friends and I were determined to see everything because we didn’t know when we would come back, due to how hard it is to get time-entry tickets.  I would definitely go again if someone got me tickets!!!

I was really in DC for business, but I found time to do other things like go to the National Portrait Gallery to see the new Obama portraits.  I don’t understand what people are complaining about; President Obama’s portrait isn’t the only abstract painting in the Presidents’ Gallery.  Portraits of Clinton, JFK and even FDR are not what we would consider “presidential” portraits either.  I saw Mrs. Obama’s portrait, and while it didn’t look like her, it was nice to look at.  I am just a little disappointed that LL Cool J’s portrait which is right across from the former first lady’s painting was bigger.  There were also great portraits of Paul Robeson, Lena Horne, and Michael Jackson.

We also had time to go to the Library of Congress and the National Archives to see the Gutenberg Bible and Declaration of Independence, respectively.  I also say the memorials for Lincoln, Jefferson, MLK, and FDR.

Besides going to NMAAHC, I also had a great time going to the National Museum of the American Indian.  They had a great exhibit called the Americans, which looks at how Native Americans have been viewed in popular culture.  And the food there was great too!  I had a chili topped with Frito chips, making myself a Frito Pie!

Check out my slideshow from the trip.

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