Wi2024: Cincinnati
Last week, I attended Winter Institute in Cincinnati. I was there to be on a panel discussion about cooperative bookstores. I had an awesome time. I learned a lot and met some new booksellers and author friends.
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Black History Month at Rozzie Bound
This is just a small sample of books we have for Black History Month!
Plan Your 2024 Marketing Strategy Today!
Preparing your marketing strategies for the end of the year will help you start the new year on the right step. Here are some steps to take now:
1. Review your monthly and annual performances: What worked? What didn’t work? Review all your marketing tools – emails, newsletters, social media, website, etc. Use analytical tools like Hootsuite and Google Analytics to look at specific monthly or quarterly performance rates and trends.
2. Review your budget: Did your current budget fulfill your marketing plans? Did you overspend, or were you under budget? Would better marketing technology or vendor sources have helped create different results?
3. Do a content audit: We talk about content audits all the time here! The primary purpose of having a content strategy is to make sure the information you are presenting online is consistent with your organizational messaging and brand identity. It’s a good idea to do audits to keep your content regularly especially at the end of the year, to stay on point.
If you have any questions about how your company can end the marketing year right, contact us!
