Copywriting for Media Professionals 2023 Class

Talia Whyte Global Wire Associates

We are excited to announce that Global Wire Associates will bring back our weeklong webinar Copywriting For Media Professionals this winter.  This is an extension of our ContentCamp series.

The webinar will be similar to ContentCamp but will be specifically geared towards media professionals either looking to gain skills to continue working in journalism and media or switch careers into the growing marketing communications fields.  Having good writing skills is easily transferable into other high-demand careers or even just a side job.

The webinar will focus on writing copy that sells products and services and the growing number of platforms to sell your work, including websites, email campaigns, social media, newsletters, and more.  We will end the seminar with ways to find work.

Copywriting For Media Professionals is scheduled to start in January.  We will post more information, registration, and pricing in the weeks to come.

2022 Online Holiday Selling Check List

Talia Whyte Global Wire Associates

We are hosting our annual e-commerce mini-conference on Saturday, November 6.  This event is specifically designed for small business owners who want to sell products or services online, especially during the holiday season.  Unfortunately, this event has already sold out, but we created this quick checklist of a few important things that you need to know if you want to pursue online holiday selling:

1. Review Your Previous Holiday Marketing Plans (if you had any): Take a look at what worked and what didn’t last year, and strategize what you will do this year. Did you run out of stock early? Did your costs overrun? Did your website crash?  How did your shipping and handling work out last year? Did your social media strategy help you make sales?
2. Advertising, Marketing, and PR: How do you plan to advertise your company? Social media? Email newsletters? Are there reporters or bloggers you could contact to get holiday coverage? Are there keywords you can use on your website for better SEO?
3. Plan Out Your Holiday Content Strategy: Now is a good time to put together a special editorial calendar for holiday-themed content.  This includes blog posts, videos, and social media content to showcase any sales, discounts, and promotions.  
4. Create a Clear Payment & Return Policy: Make it clear on your website, preferably on the Terms of Services page, what your payment and return policies are so that customers understand what to expect.
5. Create A Sign-Up Form On Your Website: During the holidays, your website will be higher than the average number of visitors.  No, email marketing is not dead.  In fact, customers are more likely to see your emails than your posts on Facebook!  Strategically place a sign-up form on your website to capture email opt-ins.   
6. Make It Easier For Your Customers: Holiday shoppers are busy and will not spend a lot of time interacting with your content if they don’t find what they want.  Creating recommended or wish lists (along with special discounts) makes it easier for users to identify your products and services.  Even if they don’t actually purchase anything during the holiday season, they will remember your lists and might come back to purchase after the holidays.
7. Three-Click Rule: Again, holiday shoppers are busy, so don’t have users go on a scavenger hunt on your website.  Reorganize your website so that users can find anything in three clicks or less.
8. Shipping and Handling: It is a good idea to have an online fulfillment plan, especially if you are working with third-party vendors to make sure deliveries are made on time.
9. Costs: You are doing online selling because you want to make money, not lose it?  With that said, how much will all the above objectives cost your business? Do you need to hire temporary bloggers or a web designer to support your online strategy?  Calculate your budget before embarking on such a strategy.
10. Plan B: When all else fails, what do you do?  You need to think about the worst-case scenarios, like if your website’s server goes down, runs out of stock early, or social media gets hacked.  It is better to start thinking about these now than when it actually happens.

These are just a few steps.  If you need more help with your online holiday strategy, don’t hesitate to contact us!

Happy Selling!

Global Wire Associates

Copywriting For Media Professionals

Talia Whyte Global Wire Associates

We are excited to announce that Global Wire Associates will bring back our weeklong webinar Copywriting For Media Professionals this fall.  This is an extension of our ContentCamp series.

The webinar will be similar to ContentCamp but will be specifically geared towards media professionals either looking to gain skills to continue working in journalism and media or switch careers into the growing marketing communications fields.  Good writing skills are easily transferable into other high-demand careers or even just a side job.

The webinar will focus on writing copy that sells products and services and the growing number of platforms to sell your work, including websites, email campaigns, social media, newsletters, and more.  We will end the seminar with ways to find work.

Copywriting For Media Professionals is scheduled to start in October.  We will post more information, registration, and pricing in the weeks to come.

What Is Your Offline Strategy?

Talia Whyte Global Wire Associates

Digital marketing is no longer a trend among small businesses and nonprofits; it is a requirement to stay competitive in today’s tech-savvy economy.  However, this doesn’t mean you should ditch your offline strategy.  Even in the age of iPhones and Snapchat, consumers still want to understand and interact with your organization’s brand through old-fashioned communication like brochures, business cards, and flyers.  Having an online and offline marketing plan with consistent branding will ensure your brand is seamlessly seen and understood.

With the variety of channels available, this is also an opportunity to gather information about customers. and better understand brand interaction.  Best of all, offline marketing allows organizations to have more direct and personalized relationships with consumers.  The simple acts of face-to-face conversations and handshakes can still make a difference in whether or not a customer wants to do business with you.

Global Wire Associates offers offline marketing support for our clients through collateral strategy consultation. Collateral is a print and/or online media used to market a product, service, or campaign. Collateral can include business cards, flyers, websites, brochures, portfolios, and e-books. We can design a collateral strategy that supports your organizational or personal growth.

To learn more, contact us at globalwireonline.org/contact.