Global Wire Associates

Zadie Smith: Life After

British author Zadie Smith became an instant literary success upon the publication of her first book White Teeth in 2000.  The novel is a semi-autobiographical tale about living in London’s new multicultural landscape.  Many of her subsequent books including her latest work NW examine the intersection of race, class and identity.  In the 13 years since White Teeth’s publication, racial politics and the publishing world have evolved tremendously.  Recently, she came to Boston to discuss life in Obama’s America and why writing online is the new normal.

Smith has been a tenured creative writing professor at New York University for the last three years.  It was announced last year that her third book On Beauty will be adapted into a film and the BBC film adaptation of White Teeth has finally been put out on DVD and online streaming formats.  The Internet and media have made seismic shifts in the way the written word is shared with readers.

Like many of her contemporaries, Smith contemplates why she should continue to write in the digital age.  Writers not only have to contend with book reviewers at major newspapers and magazines, but also with social media critics, as well as have to fight copyright infringement to protect their work online.  She says today there is no difference between fake and real writers, as anyone now can be considered a published writer with the click of a mouse.

“Some might say it is harder to write now than it was years ago,” Smith said.  “How will writers be paid online? I have no idea.”

Maybe a culture tax she suggested.

However, she also says that the Web can be a great place for writers too.  She spends a lot of time reading blogs, and not just literary blogs, but a lot of the “trashy blogs” the rest of us read.  Writing online has also created a new intimacy with her readers that has helped inform her writing.  But she is still a fan of the printed, written word.  Smith says she owns over 10,000 books by authors ranging from Vladimir Nabokov to Zora Neale Hurston to Jean-Paul Sartre.  While many of the books are used as teaching aides, she also enjoys casual reading.

Smith never expected to become a writer, but has been an avid reader since she was a child.  She seriously considered becoming an actress at one point, but writing eventually became her true calling while attending Cambridge.  The only real writing training she had came from reading other books and having her work critiqued by her classmates.  Smith only wrote three and a half essays while in university, but those essays became the impetus for White Teeth.

While a great deal of that book came out of many hours of research at libraries, White Teeth is based on many aspects of her own life.  Born in North London to a black Jamaican mother and white British father, identity politics is part of her everyday life.

Smith said before a crowd Wednesday night at Boston’s Museum of Fine Arts that she has many identities including being a liberal, feminist, black woman and British.

She also identifies with President Barack Obama’s multicultural background and his gift of mimicry.  Smith wrote this about Obama in 2008:

“Obama can do young Jewish male, black old lady from the South Side, white woman from Kansas, Kenyan elders, white Harvard nerds, black Columbia nerds, activist women, churchmen, security guards, bank tellers, and even a British man called Mr. Wilkerson, who on a starry night on safari says credibly British things like: ‘I believe that’s the Milky Way.’ This new president doesn’t just speak for his people. He can speak them.”

Smith says that she didn’t watch Obama’s second inauguration, as she doesn’t own a television and she is not into the “pomp and circumstance” of such occasions.  But she was pleased Obama mentioned climate change in his inaugural speech, since she lives at the tip of Manhattan – ground zero for Hurricane Sandy.

As for her other identity as a writer, she will continue to do that, even as the Internet reinvents content distribution.

“Why I write? Because I am a writer,” she said.

“Recharge E-waste” Ebook Now Available

rechargeewastepressphoto800x500I am happy to announce the latest publication from Global Wire Associates – Recharge E-waste: Ideas For Reducing Electronic Waste And Greening The Tech World.  This is a multimedia anthology of the best work from the firm’s “Recharge E-waste” campaign, illustrating the global environmental problem of electronic waste and possible solutions presented by both grassroots activists and international policymakers.

Recharge E-waste also shows the results of three, year-long  surveys conducted with 600 past and present Global Wire Associates clients worldwide on their views on e-waste.  One survey shows that while most clients have at least some knowledge about electronic waste and the environmental and health problems they cause, nearly a quarter of participants still throw away their old electronics into the trash.  Most North American and European participants had the least knowledge about electronic waste and were shocked to learn that this waste stream mostly makes its way to developing countries.  This is crucial to know as most e-waste originates in developed countries.

Our study also shows that most participants globally have a distrust in tech companies having a say in electronic waste recycling, and that either the United Nations or individuals governments should be responsible for setting e-waste policy.  As on participant in New Zealand said: “If Apple is not transparent about working conditions in the foreign factories making their products, how can we trust them to be responsible for properly discarding old products?”

Recharge E-Waste: Ideas For Reducing Electronic Waste And Greening The Tech World
Buy the e-book here. Price: US$3.99

Amazon.com
PDF Version

(The ebook is in English, but we hope to have it translated into other languages in the next few weeks.)

Upcoming Webinar

Recharge E-Waste Online Book Release Party – Saturday, 12  January 2013 Noon EST (Full)

Join us for our official book release party of our latest publication, Recharge E-Waste: Ideas For Reducing Electronic Waste And Greening The Tech World.  Global Wire Associates managing director Talia Whyte and research director Maria Ferrera will discuss their findings on electronic waste systems and innovations on dealing with the problem. Price: Free, but first come, first serve as space is limited. As of 7 Jan, this event has met capacity. Email info[at]globalwireonline[dot]org to register to get on the waiting list.

Documenting Politics in Real Time

President Obama will go down in history for many reasons.  He is not only the first African-American president, but he is also the first commander –in-chief to get into the Oval Office with the help of Internet campaigning.   New York filmmaker Arun Chaudhary got involved in the Obama for America campaign in early 2007 and instantly made a mark for himself by making ground-breaking videos for the campaign’s YouTube channel.  Following Obama’s 2008 victory, Chaudhary also went down in history as the first official White House videographer.

Chaudhary chronicles his many journeys on the campaign trail and in the Oval Office in his new book First Cameraman: Documenting the Obama Presidency in Real Time.  I receive many copies of books to review on a regular basis, especially Obama-related books in the last year.  I was convinced to read this book because of Chaudhary’s unique view into the making of this historic presidency through his camera lens.  He wasn’t just a fly on the wall; he was, as he said, “a gorilla in the corner.”

“Video is the most important barometer of truth we have in politics,” Chaudhary said in the book.

As a videographer myself, I am also interested in learning filmmaking tips from others.  I not only got some tips, but also got a crash course in presidential filmmaking history.  While the Obama campaign set the new standard for online videos and new media, visual communication has actually played a role in politics since the medium came to prominence during World War II.  Hollywood and Madison Avenue have usually worked hand-in-hand with politicians to create campaigns that reached the masses and influenced voters.

Chaudhary points to Primary, an influential documentary about the 1960 Wisconsin primary battle between John F. Kennedy and Hubert Humphrey.  The film was a breakthrough for its use of mobile cameras and lighter sound equipment, which helped to created an intimacy with the candidates and their followers.

Primary was produced by Robert Drew, who also directed Crisis: Behind a Presidential Commitment, which follows President Kennedy and Alabama Governor George Wallace as they navigated racial integration at the University of Alabama in 1963.  The film aired four months after the incident on ABC and received mixed reviews, due not only to the divisive racial issues brought up, but also many critics didn’t like that cameras were allowed into the White House.  Today the film is seen as a milestone in cinéma vérité.  When the film was entered into the National Film Registry last year for preservation, the Registry said that Crisis “has proven to be a uniquely revealing complement to written histories of the period, providing viewers the rare opportunity to witness historical events from an insider’s perspective.”

Crisis, Primary and other political films influenced Chaudhary’s work.  However, back in 2007 Obama’s campaign was still learning how to use the Internet to their advantage, with only Howard Dean’s 2004 presidential run to use as a benchmark.  Chaudhary recalls using his many five and a half hour drives between Chicago and Des Moines to think about how to make better videos about Obama.  And he spent even more hours recording Obama greeting supporters on the road while eating many turkey sandwiches along the way.

“We knew we’d be generating a lot of content and that the most crucial task would be sorting and posting ,” said Obama advisor David Axelrod in the book.  “We thought that video could be the life of the campaign online, an authentic mirror of the whole campaign.”

Authenticity is a running theme in the book.  Chaudhary says that while the Internet did play a big role in Obama’s victory, just like John F. Kennedy, Obama won the American people over on his charisma and authenticity.

“Senator Obama did not become President Obama because of some mysterious dark Internet powers that only his youthful supporters understood how to tap into,” Chaudhary said.  “He won because he was the right candidate with the right message at the right time.  The boundless, open-all-night Internet simply gave his team the space and freedom to present him and his message to as many people as possible, in more ways than usual.”

After the election, Chaudhary was in charge of shooting, editing and posting the Weekly Address on video, and later on started up the web series West Wing Week, which shows highlights from the president’s work that week. Again this wasn’t an easy job, as his job never existed before.  Prior to Obama’s election, White House videography was usually handled by the military.  A lot of people within the administration didn’t really understand what Chaudhary’s job was either.  However, over the course of two years his work became a valuable documentation of this administration, as seen by example in the video below.

One of the complaints of Obama during both the 2008 and 2012 campaigns was his many “unpresidential” appearances on shows like The View and The Daily Show.  Chaudhary reiterated that like the Internet, “a campaign’s target audience  should be people who didn’t follow politics closely but might have a particular vested interest in a specific issue, whether it be the cost of Medicare prescriptions or the legality of carrying a concealed weapon into Wal-Mart.  Those were the people we needed to engage.”

After logging in many long hours following the president around the world, Chaudhary gave up his position last year to do nonprofit video advocacy and spend more time with his family.  He reflects on his job and legacy he left behind.

“I wanted to show a side of Barack Obama that the American people might not otherwise see; to use the power of video and the freedom of my access to capture more of the American presidency than had ever yet been recorded, which was a state policy goal of this administration, and one that I could actually help with.”

“I also like to think that the Office of the President has grown a little with me, that I’ve helped to equip it with the infrastructure necessary to keep up with the clamor of the day while at the same time preserving history right as it’s happening.  No less important, I’ve been able to advocate for the rules of traditional filmmaking in one of the epicenters of the ‘new ways’ of doing things.”

Food MythBusters Seeks To Change Food Industry Online

In recent years more Americans have become conscientious about the food they eat.  Activist Frances Moore Lappé helped to start this food revolution in the 1970s with her best-selling book, Diet for a Small Planet, which argues that grain-fed meat production is wasteful and a contributor to global food insecurity.  She resolves that world hunger is not caused by a lack of food, but rather by poor food policies dictated mostly by big business (Big Ag).

Poor access to healthy, nutritious foods continues to be a problem in the United States, as the rates for obesity, diabetes and heart disease grow rapidly.  While many of the problems addressed in Diet for a Small Planet have only gotten worse, a new generation of food activists – literally – are fighting Big Ag with the use of social media and multimedia storytelling.

Anna Lappé, Frances Moore Lappé’s daughter, recently launched Food MythBusters, a user-friendly online resource center “to combat pervasive  industry myths about the food we eat and how it’s grown.”

I was invited to a pre-website launch event last week, where the Lappés talked about their new initiative.

“Sustainable farming does work,” said Anna Lappé.  ”The food industry has given the impression that growing sustainable food and solving world hunger are two different things, when in fact, they can both work together.”

During the event Lappé premiered the video below to the audience.  In the animated short film, it explains three main food myths being pushed by Big Ag and what she thinks are real solutions for many agriculture problems.

Food MythBusters is a collaborative of many US-based food justice organizations like the Food Chain Workers Alliance, Food & Water Watch and Slow Food USA.  The website and video production are done by Free Range Studios, one of the country’s leading cause-based online video companies.

The ultimate goal of the website is to use short films to talk about food politics and getting users to take action.  This video is geared towards getting Californians to vote yes on Proposition 37,which would require labeling of genetically modified foods.

Organizations like Food MythBusters and Forest Whitaker’s PeaceEarth are part of a growing movement of digital activists who see the importance of using video to advance social change.  Being able to see a problem first hand in a well-shot video that provides fair and balanced information and resources on a subject, whether it be on food security or conflict resolution, makes viewers more likely to want to proactively do something about it.

As Frances Moore Lappé said, any great social movement begins with communicating with each other about the problem and taking action.

“Hope is not what we find in evidence; it is what we find in action,” she said.