The Mindset of a Content Strategist

Talia Whyte Global Wire Associates

Whether it is posting on the company blog or creating videos for YouTube, content marketing plays an important role in how businesses get the word out to their customer bases.  Many corporations today hire full-time staff members just to run their online content strategies.  However, this is not a financially viable option for most small businesses and nonprofits that operate with limited employees and resources.  

Luckily, there are many tools and strategies available today that can help smaller organizations have the mindset of a content strategist.  

1. Branding: Knowing what your company is and what it represents will give you the best guidance on how to create a content strategy.
2. Customer base: Who buys your products or services?  What is the best way to communicate with them?  Facebook? Blogging? Twitter? etc
3. Marketing goals: What are your marketing goals and objectives both in the short and long-term?
4. Budget: Can you afford to implement a content strategy?  Do you need to hire someone to do it?
5. Time: How much time is needed to implement a strategy on a regular basis?  Will you need to have your employees split the responsibilities of creating content?    
6. Editorial guidelines: It is best to set up guidelines to clarify acceptable content that can be published, such as tone, topics, and formats.
7. Editorial calendar: This is a simple calendar that shows when and what content is being created and published.

Spring Cleaning Your Marketing Strategy

Talia Whyte Global Wire Associates

Global Wire Associates is giving 10 percent discount on our suite of communication services through 7 April 2018.  Now is a great time to clean up and refresh content strategy.

Check out our offerings and let us help you with your next communication project.  Contact us today.

Brand Development

Having a clear brand strategy is very important for every individual and organization today, but are you clearly delivering your message? Whether you are looking to motivate your customers or supporters, establish credibility or grow your organization, it is vital to spend time researching and building your brand with a solid content development strategy. We can help you develop a brand strategy that serves your content marketing purposes.

Content Strategy

It really doesn’t matter how fabulous your website looks or how many social media tools you use. If you don’t have great content on your sites, most people will not only not care about your web presence, but they will also not care to learn more about you or your organization. Having high-quality content on your web presence is a top priority for establishing both your credibility and your brand. Global Wire Associates can write and edit persuasive copy, as well as provide suggestions on how to best use digital photos, graphics, and video for marketing your cause, service or product.

Copywriting

You might already have a content strategy in place and are just looking for someone to write copy for your blog, website or other marketing collateral. We can also provide ghostwriting services for confidential purposes. Our staff is made up of experienced writers, journalists, graphic and web designers and other multimedia content producers ready to serve you.

Media Development

Global Wire Associates was started by journalists guided by the principles of freedom of expression and diversity in journalism. We provide technical training for journalists around the world who support democratic dialogue through a free, independent media.

Media For Development

Media for development is a term referring to the use of mass media to convey messages about current international development issues. We work with individuals and organizations in developing countries on constructing content strategies and message development.