Get Productive with GWA in 2024!

A new year is a great time to get better organized about your digital and communication strategy, and we can help you get your work done.

Here is what we offer:

Collateral Strategy
Collateral is print and online media used for marketing a product, service, or campaign. Collateral can include business cards, flyers, websites, brochures, portfolios, and e-books. We can design a collateral strategy that supports your organizational or personal growth.

E-Waste Consultation
According to the United Nations Environmental Programme, it is estimated that 20-50 million tons of discarded electronics – electronic waste or e-waste – are dumped into landfills around the world, mostly in developing countries, every year. Global Wire Associates works with organizations on how they can reduce their waste.

Project Management
We have experience working on web design and content projects that involve many designers, writers, and developers. We can help get your project moving in a smart, cohesive manner and, most importantly, on schedule.

My Year in Books 2023

My first year owning a brick-and-mortar bookstore is in the books, and I found time to read books again!

I discovered audiobooks this year, mainly because I get free advanced listening copies (ALC) from Libro.fm because I am a bookseller and borrow them from the library. Audiobooks have let me enjoy books more personally and immersively, and I can multi-task!  I am proud to say that I have listened to over 60 books this year!  I listed all of them below, and the red ones were great reads.  Most of these are new books with a few oldies but goodies!

Because I am a bookstore owner who has to be able to sell all types of books, I opened myself up to reading more books I wouldn’t normally read.  I’m a nonfiction girl, but I read a lot of really good fiction.  My favorite nonfiction book this year was G-Man, and my overall favorite fiction books were Yellowface, Mermaid of Black Conch, Heaven and Earth Grocery Store.

You can purchase all the books mentioned below on a page I created on Rozzie Bound’s website.

Title Author
The Vanishing Half Britt Bennet
G-Man: J Edgar Hoover and the Making of the American Century Beverly Gage
While We Were Dating Jazmine Guillory
The Dead Are Arising: The Life of Malcolm X Les and Tamara Payne
Begin Again: James Baldwin’s America and Its Urgent Lessons for Our Own Eddie Glaude
Agent Josephine: American Beauty, French Hero, British Spy Damien Lewis
American Midnight: The Great War, a Violent Peace, and Democracy’s Forgotten Crisis Adam Hochschild
Spare Prince Harry
The Grimkes: The Legacy of Slavery in an American Family Kerri Greenidge
Devil in the Grove: Thurgood Marshall, the Groveland Boys, and the Dawn of a New America Gilbert King
Waiting to Exhale Terry McMillan
The Three Mothers: How the Mothers of Martin Luther King, Jr, Malcolm X, and James Baldwin Shaped a Nation Anna Malaika Tubbs
City of Quartz: Excavating the Future in Los Angeles Mike Davis
Maid: Hard Work, Low Pay, and A Mother’s Will To Survive Stephanie Land
An Illuminated Life: Belle da Costa Greene’s Journey from Prejudice to Privilege Heidi Ardizzone
Angela Davis: An Autobiography Angela Davis
Contact High: A Visual History of Hip-Hop Vikki Tobar
Master Slave Husband Wife: An Epic Journey from Slavery to Freedom Ilyon Woo
An Honorable Exit Eric Vuillard
Summer on the Bluff Sunny Hostin
The Wedding Dorothy West
The Catch Me If You Can: One Woman’s Journey to Every Country in the World Jessica Nabongo
Madame Restell: The Life, Death, and Resurrection of Old New York’s Most Fabulous, Fearless, and Infamous Abortionist Jennifer Wright
King: A Life Jonathan Eig
Parts of the Holy Bible
A Disappearance in Fiji Nilima Rao
Rest is Resistance: A Manifesto Tricia Hersey
Summer on Sag Harbor Sunny Hostin
Yellowface R.F. Kuang
Poverty, By America Matthew Desmond
Narcas: The Secret Rise of Women in Latin America’s Cartels Deborah Bonello
A History of Burning Janika Oza
The Mermaid of Black Conch Monique Roffey
The White Woman on the Green Bicycle Monique Roffey
The Darker Nations: A People’s History of the Third World Vijay Prashad
The Heaven and Earth Grocery Store James McBride
That Peckham Boy: Growing Up, Getting Out and Giving Back Kenny Imafidon
Pockets: An Intimate History of How We Keep Things Close Hannah Carlson
The Blood of Emmett Till Timothy Tyson
Hijab Butch Blues Lamya H
The Islands Dionne Irving
The War of Words: How America’s GI Journalists Battled Censorship and Propaganda to Help Win World War II Molly Guptill Manning
The Widows of Malabar Hill Sujata Massey
All The Sinners Bleed S.A. Cosby
Quietly Hostile Samantha Irby
The Wager: A Tale of Shipwreck, Mutiny and Murder David Grann
Songs of Irie Asha Ashanti Bromfield
The First Ladies Marie Benedict, Victoria Christopher Murray
How to Say Babylon Safiya Sinclair
Better Living Through Birding: Notes from a Black Man in the Natural World Christopher Cooper
Black AF History: The Un-Whitewashed Story of America Michael Harriot
Word Nerds Unite!: The Fascinating Stories Behind 200 Words and Phrases Webb Garrison
How to Protect Bookstores and Why: The Present and Future of Bookselling Danny Caine
Black Fortunes: The Story of the First Six African-Americans Who Escaped Slavery and Became Millionaires Shomari Wills
Black Cake Charmaine Wilkerson
The Satapur Moonstone Sujeta Massey
Prequel: An American Fight Against Fascism Rachel Maddow
The Jakarta Method: Washington’s Anticommunist Crusade and the Mass Murder Program That Shaped Our World Vincent Bevins
When Crack Was King: A People’s History of a Misunderstood Era Donovan X. Ramsey
Walk Through Fire Sheila Johnson
Glory Be Danielle Arceneaux
Killers of the Flower Moon David Grann
Opinions: A Decade of Arguments, Criticism, and Minding Other People’s Business Roxane Gay
The Woman In Me Britney Spears
Class: A Memoir of Motherhood, Hunger, and Higher Education Stephanie Land
Our Secret Society: Mollie Moon and the Glamour, Money, and Power Behind the Civil Rights Movement Tanisha Ford
Hurricane Summer Asha Ashanti Bromfield
There Will Be Fire: Margaret Thatcher, the IRA, and Two Minutes That Changed History Rory Carroll
Anansi’s Gold: The Man Who Looted the West, Outfoxed Washington, and Swindled the World Yepoka Yeebo
The Lumumba Plot: The Secret History of the CIA and a Cold War Assassination Stuart Reid

Plan Your 2024 Marketing Strategy Today!

end-of-year-payroll-checklistPreparing your marketing strategies for the end of the year will help you start the new year on the right step. Here are some steps to take now:

1. Review your monthly and annual performances: What worked? What didn’t work? Review all your marketing tools – emails, newsletters, social media, website, etc. Use analytical tools like Hootsuite and Google Analytics to look at specific monthly or quarterly performance rates and trends.

2. Review your budget: Did your current budget fulfill your marketing plans? Did you overspend, or were you under budget? Would better marketing technology or vendor sources have helped create different results?

3. Do a content audit: We talk about content audits all the time here! The primary purpose of having a content strategy is to make sure the information you are presenting online is consistent with your organizational messaging and brand identity. It’s a good idea to do audits to keep your content regularly especially at the end of the year, to stay on point.

If you have any questions about how your company can end the marketing year right, contact us!

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