I recently read Jessica Nabongo’s travel book, The Catch Me If You Can. Nabongo is the first Black woman to travel to all 195 UN-recognized countries, and she wrote about her adventures. Very inspiring and highly recommended!
Digital marketing is no longer a trend among small businesses and nonprofits; it is a requirement to stay competitive in today’s tech-savvy economy. However, this doesn’t mean you should ditch your offline strategy. Even in the age of iPhones and Instagram, there are still consumers who want to understand and interact with your organization’s brand through old-fashioned communication like brochures, business cards, and flyers. Having an online and offline marketing plan with consistent branding will ensure your brand is seamlessly seen and understood.
With the variety of channels available, this is also an opportunity to gather information about customers. and better understand brand interaction. Best of all, offline marketing allows organizations to have more direct and personalized relationships with consumers. The simple acts of face-to-face conversations and handshakes can still make a difference in whether or not a customer wants to do business with you.
Global Wire Associates offers offline marketing support for our clients through collateral strategy consultation. Collateral is a print and/or online media used to market a product, service, or campaign. Collateral can include business cards, flyers, websites, brochures, portfolios, and e-books. We can design a collateral strategy that supports your organizational or personal growth.
To learn more, contact us at globalwireonline.org/contact.
I saw this on Democracy Now the other day, and I still feel like Malcolm X is one of the greatest movies ever made. Denzel Washington was robbed of an Oscar for his performance.
WGBH Interview
I was interviewed by WGBH along with my business partners at Rozzie Bound as part of their Shelf Life series on independent bookstores in the Greater Boston area.
Juneteenth Book Recommendations
This is the third year Juneteenth has been recognized as a federal holiday. Below are some book recommendations about Juneteenth and its role in American history.