Rozzie Bound’s First Anniversary and May Events

Rozzie Bound’s First Anniversary Party!
Saturday, April 27, 11 AM – 6 PM
Rozzie Bound
We’ll be celebrating our one-year anniversary on Independent Bookstore Day with an all-day party with book giveaways, free cookies, and other surprises.

Customers who buy any book in the store on Saturday will get a “blind date with a book” – a free, wrapped “mystery” book for your enjoyment! One free book per customer.

Author Talk: Dan Kennedy and Ellen Clegg
Monday, May 6, 6:30 PM
West Roxbury Branch, 1961 Centre St, West Roxbury
Rozzie Bound will sell books at this event. Dan Kennedy and Ellen Clegg will discuss their new book, What Works in Community News: Media Startups, News Deserts, and the Future of the Fourth Estate. Local news is essential to democracy. Meaningful participation in civic life is impossible without it. However, local news is in crisis. According to one widely cited study, some 2,500 newspapers have closed over the last generation. And it is often marginalized communities of color who have been left without the day-to-day journalism they need to govern themselves in a democracy. Veteran journalists Ellen Clegg and Dan Kennedy cut through the pessimism surrounding this issue, showing readers that new, innovative journalism models are popping up across the country to fill news deserts and empower communities.

Author Talk: John Dear
Wednesday, May 8, 7 PM
Sacred Heart Church, 169 Cummins Hwy, Roslindale
Rozzie Bound will sell books at this event. Rev. John Dear will discuss his book, The Gospel of Peace: A Commentary on Matthew, Mark, and Luke from the Perspective of Nonviolence. He offers the first-ever commentary on the Synoptic Gospels from the perspective of active nonviolence in the tradition of Gandhi and Dr. King. He walks through every line of the three Synoptic Gospels, pointing out Jesus’ practice and teachings of nonviolence each step of the way.

Rev. John Dear is an internationally recognized voice and leader for peace and nonviolence. A priest, activist, author, and Nobel Peace Prize nominee, he served for years as the director of the Fellowship of Reconciliation. After September 11, he was a Red Cross coordinator of chaplains at the Family Assistance Center in New York and counseled thousands of relatives and rescue workers. Dear has traveled to the war zones of the world, been arrested some 85 times for peace, led Nobel Peace prize winners to Iraq, given thousands of lectures on peace across the country, and served as a pastor of several churches in New Mexico. He arranged on many occasions for Mother Teresa to speak to various governors to stop an impending execution and helped draft Pope Francis’ Jan. 1, 2017 – World Day of Peace message on nonviolence. He is a co-founder of Campaign Nonviolence and the Nonviolent Cities.

Author Talk: John O’Connor
Saturday, May 11, 2 PM
Westwood Public Library, 660 High Street, Westwood
Rozzie Bound will sell books at this event. John O’Connor will discuss his new book, The Secret History of Bigfoot: Field Notes on a North American Monster. O’Connor is fascinated by Sasquatch. Curious to learn more, he embarks on a quest through the North American wilds in search of Bigfoot, its myth, and meaning. Alongside an eccentric cast of characters, he explores the zany and secretive world of “cryptozoology,” tracking Bigfoot through ancient folklore to Harry and the Hendersons while examining the forces behind our ever-widening belief in the supernatural. As O’Connor treks through the shrouded forests of the Pacific Northwest, listens to firsthand accounts, and attends Bigfoot conventions, he’s left wondering—what happens when the lines between myth and reality blur?

Poetry Reading!
Thursday, May 23, 6:30 PM
Distraction Brewery, 2 Belgrade Avenue, Roslindale
Join us for some poetry and beer at Distraction Brewery! Featured readers include Linda Carney-Goodrich, Tom Daley, Toni Bee, Matthew Henry, and Maureen McElroy. Rozzie Bound will sell their books at this event. Read more about the poets below.

Recycle Content In Your Marketing Strategy

Yes, there are different ways to repurpose your content and take it beyond your blog.  Below is some advice we gave to a personal trainer recently:

    1. Turn old blog posts into e-books – If you have many posts on the same subject, why not put them into an easily digestible e-book?  For example, if you have a number of posts about yoga, many of your blog readers would appreciate a simple yoga e-book that they can reread and use as a manual over time.  The e-book would also re-establish your credibility on the topic and might actually help you get more clients.
    2. Spinoff your old blog posts—Just because you wrote about a topic once doesn’t mean you can’t write about it again. You can write about the same topic from a different angle. For example, if you wrote a post about exercise tips for pregnant women, why not another post giving tips to postpartum women?
    3. Turn content into videos or podcasts—Some people don’t have time to read a blog, but they may listen to a podcast or watch a short video on their way to work. You can use these other communication modes to expand your content, like interviewing thought leaders or current clients in your field. A video that is five minutes or less would be great for showing exercise moves or cooking healthy dishes.
    4. Turn a blog post into a webinar – You can turn your content into an online course.  Health and wellness is a growing industry, and there is no shortage of health-related online education.  Figure out where there is a void and find your niche.
    5. Guest blogging – Share your old posts on other like-minded blogs and platforms.  This is a way to share your content with a new audience and build your reputation.

These are just five suggestions, but there are many other ways to repurpose content by experimenting and reaching your audience in new ways.

Contact us if you need more help!

My WBZ Interview

WBZ interviewed my colleague Ana Crowley and me about our bookstore, Rozzie Bound, and the importance of diverse literature.

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