Book Signing: Grace Talusan
Saturday, September 16, 1:30-3 PM
Rozzie Bound, 739 South St
Grace Talusan will sign her new book, Filipinos in Greater Boston, which she wrote the introduction to, and her memoir, The Body Papers, winner of the Restless Books Prize for New Immigrant Writing and the Massachusetts Book Award in Nonfiction. The NEA, the Fulbright, US Artists, the Brother Thomas Fund, and the Massachusetts Cultural Council have supported her writing. She teaches in the Nonfiction Writing Program at Brown University.
Book Signing: Bill Littlefield
Saturday, September 30, 1:30-3 PM
Rozzie Bound, 739 South St
NPR radio host Bill Littlefield will sign his book, Mercy. For 25 years, Bill Littlefield hosted and wrote for NPR’s weekly sports magazine program, Only A Game, which he helped to create in 1993. His commentaries enlivened Morning Edition and appeared in The Boston Globe and various other papers and magazines. Littlefield is the author of seven books, including two novels, Prospect and The Circus in the Woods.
No, a content audit has nothing to do with your taxes. Rather, it is an inventory check of the content on your website, social media, or other online platforms.
Why would I want to do a content audit?
The main purpose of having a content strategy is to make sure the information you are presenting online is consistent with your organizational messaging and brand identity. It’s a good idea to do audits to keep your content on point.
What things should I be looking for in a content audit?
This depends largely on what the goals are behind your content strategy. An audit can be an inventory of your whole website or certain parts of it. Some audits might look at the effectiveness of the video, Twitter strategies, or blog posts. There is also something called content sampling, where you randomly select content on your website to review.
How exactly do you conduct a content audit?
In the simplest fashion, by using a spreadsheet, a basic audit for a website will include columns for the following: Page Title, Page URL, Keywords/SEO, Description, Date Published, and Audit Date. There, you want to go through your website and fill in the rows with the metrics you are auditing. If you use a web traffic reporting tool like Google Analytics or Hootsuite, you would need to match the traffic with the pages.
You will spend your time reviewing the conversion rates and content for your pages on the spreadsheet. Are images easy to view and tagged correctly? Are pages meeting the standards for web accessibility? Are blog posts written with proper grammar and embedded keywords?
Now would be a good time to correct and/or delete any content that no longer serves your purposes. Depending on how much content you are reviewing, like a website with hundreds or even thousands of pages, the process might take a while, and you will need to get your co-workers or colleagues to help you.
How often should I do a content audit?
It depends on what your content strategy looks like. Most people do it quarterly or annually to coincide with company financial reporting. Others do it monthly or even weekly. No matter how often you do an audit, it is always a good idea to review how your content strategy is working for you.
I was suppose to go to this historic celebration in New York a couple of weeks, but I had to work that weekend. Luckily, we have the whole Hip-Hop 50 Celebration at Yankee Stadium on YouTube.
Book Ambassador: Adriel Klein Friday, August 25, 4:30-6 PM Rozzie Bound
Adriel Klein will sign copies of his new book, Harnessing Tailwind, which is about a cross-country trip he did on his bicycle. Adriel Klein is a software engineer, devoted cyclist, and podcast host. His love for cycling has led him to ride his bike across thirty of the fifty United States. When not writing books, coding, riding a bike, or practicing calisthenics, Adriel enjoys spending time exploring the great outdoors, learning foreign languages, and reading great works of nonfiction to learn from the journeys of others. Co-sponsored by The Friends of the Roslindale Branch.
Book Signing: Grace Talusan Saturday, September 16, 1:30-3 PM Rozzie Bound
Grace Talusan will sign her new book, Filipinos in Greater Boston, which she wrote the introduction to, and her memoir, The Body Papers, winner of the Restless Books Prize for New Immigrant Writing and the Massachusetts Book Award in Nonfiction. The NEA, the Fulbright, US Artists, the Brother Thomas Fund, and the Massachusetts Cultural Council have supported her writing. She teaches in the Nonfiction Writing Program at Brown University.
