Why Can’t Jamaicans Access Their Own Beaches?
A must-watch!
About Talia Whyte
Posts by Talia Whyte:
Rozzie Bound Celebrates National Co-op Month
Rozzie Bound is Boston’s only co-operative bookstore. Rozzie Bound Co-op, Inc. is a multi-stakeholder cooperative bookstore in Roslindale, Massachusetts. The co-op is operated democratically by four worker-owners and is overseen by a seven-member Board of Directors. As of September 2023, it also has over 200 consumer owners, who each purchased a share for $100. In January 2023, Rozzie Bound opened its first brick-and-mortar space at 739 South Street in the heart of Roslindale Square. Since its opening, it has hosted 25 author events and sold over 1,300 unique book titles. In October, Rozzie Bound asks community members to show their support by shopping at the store or on its website, attending store events, and becoming consumer owners.
New Seminar: Copywriting For Media Professionals
We are excited to announce that Global Wire Associates will bring back our weeklong webinar, Copywriting For Media Professionals, this fall. This is an extension of our ContentCamp series.
The webinar will be similar to ContentCamp but will be specifically geared towards media professionals either looking to gain skills to continue working in journalism and media or switching careers into the growing marketing communications fields. Good writing skills are easily transferable into other high-demand careers or even just a side job.
The webinar will focus on writing copy that sells products and services and the growing number of platforms to sell your work, including websites, email campaigns, social media, newsletters, and more. We will end the seminar with ways to find work.
Copywriting For Media Professionals is scheduled to start in October. We will post more information, registration, and pricing in the weeks to come.
Plan a Website For The New Year
Many businesses and organizations have started thinking about redesigning their websites to have brand new sites for the new year. Here are some things to think about before embarking on this endeavor:
- Do you really need to redesign your website? Not everyone needs a redesign. If you and your website users are happy with the look and functionality, then the website serves its purpose.
- What exactly is the problem with your current website? Are users complaining about site navigation? Maybe the homepage is too busy, or the site has too many dark colors. Now is a good time to do a content audit, document the problems, and what you envision the solutions would look like.
- Can you afford to do a redesign? You have to put a lot of thought into this before embarking on a redesign. If you have to hire a web designer, depending on what your redesign requirements are, it can be very expensive if you don’t have a budget set aside already for website maintenance. Even if you redesign the website yourself, you might lose money because it takes away your time from what would otherwise be used to run your business.
- Are you re-branding your organization? If so, do you need a new logo or color scheme? Are you selling a new product or providing a new service? What is the new organizational messaging you need to reflect on a new website? An organizational website should accurately reflect what is happening in the company.
- Are you changing your content strategy? Will you integrate social media into your website? How about a blog or a video strategy? Do you want to put testimonials from satisfied customers or supporters on it? Who is going to create new content, and how often?
- What is your competition doing? It is always a good idea to check in with your competition to see what they are doing and see how you can one-up them in doing something uniquely different.