About Talia Whyte

Posts by Talia Whyte:

GWA’s Offline Marketing Strategizing

Branding

This week over on my company’s blog, we have an interesting post on the importance of offline marketing.  I thought I would share it with you all.  It’s food for thought!

Digital marketing is no longer a trend among small businesses and nonprofits; it is a requirement to stay competitive in today’s tech-savvy economy.  However, this doesn’t mean you should ditch your offline strategy.  Even in the age of iPhones and Snapchat, there are still consumers who want to understand and interact with your organization’s brand through old-fashioned communication like brochures, business cards, and flyers.  Having both an online and offline marketing plan with consistent branding will make sure your brand is seamlessly seen and understood.

With the variety of channels available, this also an opportunity to gather information about customers. and better understand brand interaction.  Best of all, offline marketing allows organizations to have more direct and personalized relationships with consumers.  The simple acts of face-to-face conversations and handshakes can still make a difference in whether or not a customer wants to do business with you.

Global Wire Associates offers offline marketing support for our clients through collateral strategy consultation. Collateral is print and/or online media used to market a product, service or campaign. Collateral can include business cards, flyers, websites, brochures, portfolios, and e-books. We can design a collateral strategy that supports your organizational or personal growth.

To learn more, contact us at globalwireonline.org/contact.

Summer Music Playlist 2018!

Summer is a great time to refresh your playlists with tunes that set the mood for the hot days and sizzling nights.  I listed some songs below that I am feeling right now.  None of them are current chart toppers playing on the radio today, but rather, timeless hits.  Plus, a lot of today’s music is garbage, but I digress…  I’m in a 90s kind of world, and I am glad I got my… playlist.  A good song, no matter when it was made, never goes out of style.

This list is in no particular; they are just random, cool summer songs.

Summertime – DJ Jazzy Jeff and the Fresh Prince

Who Knows – Jimi Hendrix

Live: P Funk Earth Tour – Parliament

Greatest Hits – Bob Marley

Reggae Anthology: The Channel One Story – Various Artists

Putumayo Presents: Asian Grooves – Various Artists

Putumayo Presents: Brazilian Grooves – Various Artists

Ella and Louis – Ella Fitzgerald and Louis Armstrong

The Very Best of Prince – Prince

Hits, Rarities, and Remixes – A Tribe Called Quest

Back to Black – Amy Winehouse

Paid in Full – Eric B and Rakim

Blunted on Reality and The Score- The Fugees

The Miseducation of Lauryn Hill – Lauryn Hill

How to Reorganize Your Book Collection

I recently got rid of nearly 100 books from my home book collection.  That sounds like a lot, but I have over 500 books in total!  While I was doing spring cleaning around my house, I thought it would also be a good idea to rid my collection of books I don’t need or want anymore.  It is hard for me to part from any book, but sometimes you have to make space for other things and people in your life.

I created three boxes – Keep, Recycle and Toss.

Keep Box:

  1. Classic rare or out of print books that I want to keep
  2. Books signed by the author
  3. Books I plan to read in the next three months
  4. Important books related to history, post-colonial studies, media development, and journalism

Toss box:

  1. Books I read already
  2. Books I have multiple copies of in my collection ( I had five copies of The Wretched of the Earth!)
  3. Books I am never going to read
  4. Books I already have as an ebook

Recycle box:

  1. Outdated books and magazines (travel books, encyclopedias)
  2. Books with mold, missing pages, dirt etc.

I reorganized my keep books on the bookshelves and categorized them by subject matter.  I also created an Excel sheets listing all my books. This way I don’t purchase multiple copies of books again.  The books I promise myself to read in the next three months go on the top shelf.

Books from the toss box were donated to a variety of needy thrift stores and my local library’s Friends group. There are many nonprofits that also serve underserved communities that would love to take your books, like groups that send books to readers in developing countries and prison book programs.  Make sure to call these organizations before donating to be sure they will take your books.

For recycling books, paperbacks that are torn or unusable can be placed in your curbside recycling bin.

 

I hope this helps if you are looking for a way to reorganize your book collection.

DC Museum Hop!

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During a business trip last week in Washington, DC, I FINALLY got into the National Museum of African American History and Culture (NMAAHC)! It took me a year to get a ticket to go, as getting tickets is almost as difficult as going to a Beyonce concert!

It was everything I thought it would be and more.  I was there for five hours and still feel like I didn’t get to see everything.  The museum is organized so well that even for a history buff like myself I learned some new stuff.  It took me about an hour just to get through the first floor, which was dedicated to the Atlantic slave trade and slavery.  NMAAHC has a rule that says to refer to Africans brought to America as enslaved people instead of slaves as to point out the injustice of the whole institution of slavery.   The bottom three floors focus heavily on everything from the first slave landings in Jamestown in 1619 to President Obama’s inauguration in 2008.  I learned so much that I will have to go through the notebook I brought with me and write future posts on other specific topics brought up in the museum.  The top three floors also had shorter exhibits on the Double V campaign, the black press, South Carolina Gullah culture and even a hip-hop photography exhibit.

The food was great there too!  The cafeteria has five stations of food, each representing different African-American foodways throughout history.  I was looking at my pedometer during my time in the museum and walked closed to 5,000 steps.  My legs were so tired, but my friends and I were determined to see everything because we didn’t know when we would come back, due to how hard it is to get time-entry tickets.  I would definitely go again if someone got me tickets!!!

I was really in DC for business, but I found time to do other things like go to the National Portrait Gallery to see the new Obama portraits.  I don’t understand what people are complaining about; President Obama’s portrait isn’t the only abstract painting in the Presidents’ Gallery.  Portraits of Clinton, JFK and even FDR are not what we would consider “presidential” portraits either.  I saw Mrs. Obama’s portrait, and while it didn’t look like her, it was nice to look at.  I am just a little disappointed that LL Cool J’s portrait which is right across from the former first lady’s painting was bigger.  There were also great portraits of Paul Robeson, Lena Horne, and Michael Jackson.

We also had time to go to the Library of Congress and the National Archives to see the Gutenberg Bible and Declaration of Independence, respectively.  I also say the memorials for Lincoln, Jefferson, MLK, and FDR.

Besides going to NMAAHC, I also had a great time going to the National Museum of the American Indian.  They had a great exhibit called the Americans, which looks at how Native Americans have been viewed in popular culture.  And the food there was great too!  I had a chili topped with Frito chips, making myself a Frito Pie!

Check out my slideshow from the trip.

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