About Talia Whyte

Posts by Talia Whyte:

Get Into Spring Cleaning Your Content Strategy

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Starting today, Global Wire Associates is giving a 10 percent discount on our suite of communication services through 31 March 2021.  Now is a great time to clean up and refresh the content strategy.

Check out our offerings and let us help you with your next communication project.  Contact us today.

Brand Development

Having a clear brand strategy is very important for every individual and organization today, but are you clearly delivering your message? Whether you are looking to motivate your customers or supporters, establish credibility or grow your organization, it is vital to spend time researching and building your brand with a solid content development strategy. We can help you develop a brand strategy that serves your content marketing purposes.

Content Strategy

It really doesn’t matter how fabulous your website looks or how many social media tools you use. If you don’t have great content on your sites, most people will not only not care about your web presence, but they will also not care to learn more about you or your organization. Having high-quality content on your web presence is a top priority for establishing both your credibility and your brand. Global Wire Associates can write and edit persuasive copy, as well as provide suggestions on how to best use digital photos, graphics, and video for marketing your cause, service, or product.

Copywriting

You might already have a content strategy in place and are just looking for someone to write copy for your blog, website, or other marketing collateral. We can also provide ghostwriting services for confidential purposes. Our staff is made up of experienced writers, journalists, graphic and web designers, and other multimedia content producers ready to serve you.

Media Development

Global Wire Associates was started by journalists guided by the principles of freedom of expression and diversity in journalism. We provide technical training for journalists around the world who support democratic dialogue through free, independent media.

Media For Development

Media for development is a term referring to the use of mass media to convey messages about current international development issues. We work with individuals and organizations in developing countries on constructing content strategies and message development.

Checklist For Hiring a Ghostwriter

Ghostwriting is a unique way to get your voice out there to your customers without actually using your voice, per se. With that being said, it is important to make sure you make the right hire. Here are some tips we have learned over the years from our own ghostwriting projects.

1. Type of work: It is a great idea to specify what type of ghostwriting you are looking to do. Most ghostwriters specialize in one or more types of writing. If you are looking for someone to write blog posts, e-newsletters, or social media, you need to hire a ghostwriter who specializes in online content writing, with an emphasis on search engine optimization (SEO). The same is true if you want to hire ghostwriters to work on books, reports, technical manuals, white papers, articles, and other written content.

2. The length of time: Make sure you and your hired ghostwriter understand and agree upon the length of time it will take to complete a project. If it is a finite project, make sure to set a deadline, requirements, and expectations in the contract.

3. Budget: Be upfront about what you can afford so you can find the best possible match in a ghostwriter that fits your budget.

4. Samples and References: Of course, you should read samples of the potential hire’s work and get references. Because of the confidential nature of the ghostwriting business, you might have to sign a non-disclosure agreement before seeing the samples or talk to references.

5. Voice, Style, and Tone: It is important to find a ghostwriter you have a good working relationship with, especially regarding the style and tone of the writing. When reviewing samples from potential hires, make sure their writing style and voice match yours.

We do a lot of ghostwriting over at Global Wire Associates.  Please contact us at info@globalwireonline.org for more information.

corn pie

What’s Cooking: Trinidadian Style Corn Pie

I love corn.  I love casserole.  When you put corn and casserole together, it’s a match made in my heaven (in my mouth).  I usually buy the savory corn pie at Trader Joe’s, but it is a seasonal product only sold in the fall.  I had to figure out a way to eat this treat year-round!

I have been wanting to do this recipe for a while, and finally got around to do it.  It tasted really good! This version of corn pie is very popular in Trinidad, it is also vegan.

How Music Listening Has Become Segregated

Like many people on YouTube, I am a big fan of Tim and Fred Williams, 22-year-old twins from Gary, Indiana, who have been uploading reaction videos to the music they heard for the first time.  At first, they were just reacting to rap music, but then they started getting recommendations to listen to music outside of their usual taste like rock, pop, and R&B.  They went viral when they reviewed Phil Collins’s “In the Air Tonight.”  The joy they get out of discovering new music is the same joy I get when I hear a cool jam.

But I always wondered how they are just hearing this music for the first time.  I get it if certain music isn’t your jam, but not hearing it at all amazed me.  Here is their explanation.

Okay, I get that they had a sheltered, religious upbringing, but what about other Gen Z kids?

It is so different for kids today.  Tim and Fred are mostly likely the norms in their cohort when you think about it.  Most young people are digital natives and get all their music from streaming services.  They don’t listen to top 40 radio, and MTV doesn’t really show music videos anymore.  Today, it is very easy to create a whole musical experience where you only listen to a particular type of music with a few clicks on Spotify, Pandora, or Apple Music.

When I was a teenager growing up in the 1990s, life was so different.  Long before the internet was a thing, I used to watch MTV all the time.  It was the only TV network geared towards teenagers at the time, and it was the tastemaker for what was hot in music.  Like many teens, I would watch MTV for hours and watched a lot of music videos. I always looked forward to new videos from Michael Jackson or Madonna.  I primarily listen to hip-hop and R&B. Although I wasn’t into rock music, I definitely knew who Pearl Jam and Nirvana were because they were in heavy rotation on MTV at the time. I also watched VH1 for the classic rock and pop.  You were exposed to all types of music at that time, and because of that exposure, I love all types of music.  I love anything with a good beat!

I love music so much that at one time, I wanted to be a music journalist who covered all the hot musical acts for Rolling Stone or Vibe magazine.  Music is literally the soundtrack to my life.  If you ever see me about time, I am most likely listening to my playlist of over 2,000 songs on my phone or iPod Nano (Yes, people still use them).

It’s just too bad a lot of kids today don’t have that same exposure.  I am always on the lookout for good music, no matter the genre.  Since June, I have been listening to this playlist of protest jazz from WHRB and learning about its history in the fight for equity and justice.  Check it out.

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