A new year means new beginnings. Out with the old, in with the new digital you! Now is a great time to start thinking about a new digital strategy for 2021. Global Wire Design is offering a 10 percent discount on all of its services from now until 31 January 2022.
You know how I do!
Live music with my friends on New Year’s Eve (and the Twilight Zone marathon, of course). We will also be watching Madonna’s legendary “Girlie Show” concert in HD. Here’s my updated playlist.
Let’s Go!
I posted the top ten blog posts my readers seem to like reading based on my website metrics. A few of them are articles I wrote before 2021.
Happy Holidays!
1: Revisiting Black Martha’s Vineyard
2. What WWI Posters Say About Early 20th Century War Marketing
3. ACT-UP, Gran Fury & The Legacy of HIV/AIDS Activist Branding
4. Why People Don’t Go To Church Anymore
5. Pose: Race and Ball Culture
6. How W.E.B. DuBois Used Innovative Communication To Advance Social Justice
7. The Talking Drums of West Africa
8. Marjane Satrapi: Life After
Preparing your marketing strategies for the end of the year will help you start the new year on the right step. Here are some steps to take now:
1. Review your monthly and annual performances: What worked? What didn’t work? Review all your marketing tools – emails, newsletters, social media, website, etc. Use analytical tools like Hootsuite and Google Analytics to look at specific monthly or quarterly performance rates and trends.
2. Review your budget: Did your current budget fulfill your marketing plans? Did you overspend or were under budget? Would better marketing technology or vendor sources have helped create different results?
3. Do a content audit: We talk about content audits all the time here! The primary purpose of having a content strategy is to make sure the information you are presenting online is consistent with your organizational messaging and brand identity. It’ a good idea to do audits to keep your content regularly and especially at the end of the year to stay on point.
If you have any questions about how your company can end the marketing year right, contact me!