20 July 2022

Copywriting For Media Professionals

We are excited to announce that Global Wire Associates will bring back our weeklong webinar Copywriting For Media Professionals this fall. This is an extension of our ContentCamp series.

The webinar will be similar to ContentCamp but will be specifically geared towards media professionals either looking to gain skills to continue working in journalism and media or switch careers into the growing marketing communications fields. Good writing skills are easily transferable into other high-demand careers or even just a side job.

The webinar will focus on writing copy that sells products and services and the growing number of platforms to sell your work, including websites, email campaigns, social media, newsletters, and more. We will end the seminar with ways to find work.

Copywriting For Media Professionals is scheduled to start in October. We will post more information, registration, and pricing in the weeks to come.

13 July 2022

What Is Your Offline Strategy?

Talia Whyte Global Wire Associates

Digital marketing is no longer a trend among small businesses and nonprofits; it is a requirement to stay competitive in today’s tech-savvy economy. However, this doesn’t mean you should ditch your offline strategy. Even in the age of iPhones and Snapchat, consumers still want to understand and interact with your organization’s brand through old-fashioned communication like brochures, business cards, and flyers. Having an online and offline marketing plan with consistent branding will ensure your brand is seamlessly seen and understood.

With the variety of channels available, this is also an opportunity to gather information about customers. and better understand brand interaction. Best of all, offline marketing allows organizations to have more direct and personalized relationships with consumers. The simple acts of face-to-face conversations and handshakes can still make a difference in whether or not a customer wants to do business with you.

Global Wire Associates offers offline marketing support for our clients through collateral strategy consultation. Collateral is a print and/or online media used to market a product, service, or campaign. Collateral can include business cards, flyers, websites, brochures, portfolios, and e-books. We can design a collateral strategy that supports your organizational or personal growth.

To learn more, contact us at globalwireonline.org/contact.