I don’t like to make sweeping generalizations about people I have never met. Also, Black people are not a monolith; we have many lived experiences. But, I watched the “Harry and Meghan” documentary on Netflix a couple of weeks ago, and I came away from it with more questions after watching it. Instead of writing a post, I found this video that makes all my points about Meghan Markle.
The thing about owning your own bookstore is that you don’t really have time to read books!
This is what I did read:
| White Malice: The CIA and the Covert Recolonization of Africa | Susan Williams |
| The Yellow House | Sarah Broom |
| The Light We Carry | Michelle Obama |
| American Midnight | Adam Hochschild |
| Breathe: A Letter To My Sons | Imani Perry |
| Negroland | Margo Jefferson |
| The Sex Lives of African Women |
Nana Darkoa Sekyiamah
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| Yonder | Jabari Asim |
| Overground Railroad | Candacy Taylor |
Here are my nonfiction recommendations from Rozzie Bound
Preparing your marketing strategies for the end of the year will help you start the new year on the right step. Here are some steps to take now:
1. Review your monthly and annual performances: What worked? What didn’t work? Review all your marketing tools – emails, newsletters, social media, website, etc. Use analytical tools like Hootsuite and Google Analytics to look at specific monthly or quarterly performance rates and trends.
2. Review your budget: Did your current budget fulfill your marketing plans? Did you overspend, or were you under budget? Would better marketing technology or vendor sources have helped create different results?
3. Do a content audit: We talk about content audits all the time here! The primary purpose of having a content strategy is to make sure the information you are presenting online is consistent with your organizational messaging and brand identity. It’s a good idea to do audits to keep your content regularly and especially at the end of the year, to stay on point.
If you have any questions about how your company can end the marketing year right, contact us!