About Talia Whyte

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10 Tips and Resources for Small Business Owners

Small Business WeekIt’s National Small Business Week; a great time to recognize the contributions entrepreneurs make to the American economy.  In addition to running my own business, I also spend my time helping other small business owners in my area by volunteering on my local economic development committee.  I like sharing tips and resources that have helped me along the way that could be useful to others.  Some of them I wish I had known about when I first started out years ago.  So here we go:

  1. Create and Update Your Business Plan: Yes, every business should have one.  Taking the time to write up a business plan will guide you on financial and marketing matters and strategic planning. It will also force you to think about the direction you want to take your business.  Have your trusted friends and family members look it over for you.  You will need one if you plan to ask for loans from banks or investors.  You should look over the plan at least once a year to make sure you are meeting expectations and update it with new strategies.
  2. Competition and Market Research: You always need to be checking in with what your competition is doing and how your customers are responding because that will affect your business.  Before putting together a business plan, do a competitive analysis and a market research study to set up more realistic goals.
  3. Find Mentors: It’s essential to find one or two people who you can lean on for business advice and guidance.  Mentors can be other business owners who also work in your industry, but this doesn’t always have to be the case.  Are their small business owners in your own neighborhood who seem successful and you would like to learn from?  I talk to the guy who owns the local dry cleaner about how to do better bookkeeping sometimes.  Sometimes free business advice is literally around the corner!
  4. Networking:  Sometimes, as entrepreneurs, we get so busy and entangled with our work that we feel like we are working in a vacuum.  It’s a great idea to go to networking receptions and conferences or join online meetups to find other like-minded entrepreneurs to share ideas and find potential business partners and clients.
  5. Always Have Business Cards: This should be obvious. But it always surprises me when I go to networking receptions, where the whole idea of the event is to make new potential business connections, and many attendees don’t have a business card to share.  You are always representing your business everywhere you go, and should always be ready to sell yourself no matter where you are by having business cards and a few fliers.  You should also have a short elevator speech ready to go if you have the opportunity to advertise yourself.  I got a new client once while standing in line at a hardware store! You never know where the next business opportunity will come from, so you might as well be ready when it happens.
  6. Cold Calling/Emailing: If you want to attract new customers, sometimes you have to go directly to them.  Yes, it is terrifying to cold call or email someone you don’t know and make a case for why they should give you their business.  Cold communications help you to build confidence in yourself and your business.  On average, when I cold communicate, I usually get one or two new clients out 20 calls a week.
  7. Utilize Your Local Business Development Resources: There are a lot of resources available for small business owners.  You should first check out your local SCORE office, the board of trade or Main Streets branch to find business advice and mentors.  You can also get free or inexpensive technical assistance at these places, like setting up a marketing plan or obtaining legal advice.  Speaking of which…
  8. Get Legal Assistance: I really want to stress the importance of seeking out a lawyer when setting up your business.  Lawyers can help you with your business legal structure (sole proprietorship, LLC, S Corp, etc.), get permits, create contracts, and set up quarterly tax payments.  Not many people like dealing with lawyers, but it is better to be safe than sorry later on when legal troubles do come up.
  9. Get Insurance: Yes, you need to ensure every aspect of your business.  When life happens, don’t allow your business to suffer because you didn’t have insurance to protect against a disaster. All of my computers are insured because if anything goes wrong, it won’t dramatically harm my business.
  10. Be Patient and Compassionate: Sometimes, as small business owners, we get so overwhelmed with our work that we forget why we became small business owners in the first place.  When you get to this place, take a step back for a moment.  With everything in life, sometimes things don’t always go the way you would like them to, so it is essential to not only be patient and compassionate with others but also with yourself.  Be resourceful and think of alternative solutions to a problem with tact and professionalism.

Time To Embrace Web Diversity

images of different mobile phones and browser iconsSo it is kind of intentional that I have been writing about diversity as of late, whether it be intercultural, workplace or literature diversity.  As a web developer, I have to always be thinking about building websites that communicate to and are accessible to all people.  I recently went to a talk by Rob Larsen, a front-end developer and author of The Uncertain Web.  He made some really good points. Essentially he says that it is time to embrace web diversity.

By web diversity, he means identifying and embracing your online audience, no matter their technological know-how or access.  To do this, Larsen suggests focusing on website solutions that are optimized, not absolute.  With the rapid growth of mobile technology use, an optimized website should look good on a computer, mobile phone or tablet.  More than half of the world’s Internet traffic today comes from mobile devices.  Google just announced that its search engines will now give preference to mobile-friendly website.

Developers also have to create websites that look good on all browsers – Chrome, Firefox, Safari, Opera and, yes, even Internet Explorer.  While Windows’ problematic browser is reviled among design professionals, Internet Explorer is still the most widely used browser in the world.

Sometimes designers and developers have so many tech bias that we forget that most of the world doesn’t use or have access to the latest, cutting edge technology.  MacBooks and iPhones are pretty awesome, but most people use PCs and Androids.  I personally use a PC and a Mac simulator to build websites and my mobile is a BlackBerry.  Yes, people still use BlackBerrys!  I use it because I need a real QWERTY keyboard for typing the dozens of emails and texts daily.  I am also a government contractor, and many of the agencies I do work for require that I use a BlackBerry for security purposes.

Most people are not that tech-savvy, so it is always better to design websites for functionality first, like the three-click rule, where users should be able to find anything on a website within three clicks.

Web diversity also means embracing all abilities and disabilities.  There are approximately one billion people with disabilities worldwide and websites need to address their needs appropriately.

For example, try using your website without a mouse and a keyboard.  If you are not able to use the site by only touching the screen, it is time to redesign the website to better accommodate those with motor disabilities.  You also have to take into consideration visual blindness, poor eyesight and color blindness when you use certain colors, text and images.

The Web Content Accessibility Guidelines (WCAG) are a good place to learn more about accessibility issues.  Embracing accessibility provides an added benefit for all users, regardless of ability.  For example, closed captioning was originally designed for hearing impaired users, but it also benefits those watching online videos in a noisy environment and people learning the language being spoken in the video and need to follow the transcription.

The Web should be as diverse as the people using it.

What is Good Design?

International Girls in ICT Day

Last Saturday, I was invited to be on a panel discussion about women in ICT careers for a group of teenaged girls aspiring for future STEM jobs, as part of an International Girls in ICT Day program.  I was asked to discuss my work as a web developer and entrepreneur.  Following the discussion, I spent a couple of hours showing the girls some tricks to designing a website.

I posed a question to the girls: “What is good design.”  Most of them thought I was talking about the aesthetics of a website.  I then told them that my definition of good design is a system that creates a solution to a problem efficiently and creatively.  Yes, it is important to have a nice-looking website and that is what attracts most users initially, but website functionality is what makes users want to stay and come back to a website.

Here is what I think good website design should be:

  • Easy for the user to understand
  • Advocates for the user and commercially successfully
  • Needs to understand the business side and supports the brand
  • Knowing how to work in a collaborative manner and be able to communicate design concepts
  • Showing skills that help a designer stand out from the crowd
  • Showcasing cutting edge and futuristic design concepts

Good design concepts work in many different industries beyond web development.  Creators of products and services are always thinking about what makes good design.  Who better than Steve Jobs and Jonathan Ive to explain how good design works in industrial production!

The Case For Diverse Literature

We Need Diverse Books

A couple of weeks ago I had a really interesting conversation with my friends Linda and Reginald about the need to have more books in K-12 schools representing diverse authors and perspectives.  This talk was spurred on by a recent article by science fiction writer K. Tempest Bradford who challenged readers to stop reading books written by heterosexual, cisgendered white males for a year.  (FYI – cisgendered means someone who psychologically matches the gender they were assigned to at birth, as opposed to transgendered. It’s a new term to me too!).

Bradford says she grew tired of reading other science fiction in mainstream magazines that were mostly written by straight, white guys.  So she took on the challenge to only read works by women, people of color and LGBT writers for one year.  After the year-long “sabbatical,” Bradford said that “cutting that one demographic out of [her] reading list greatly improved [her] enjoyment of reading short stories” and that she now has “a new understanding of what kind of fiction [she would] enjoy most, what kind of writers are likely to write it, and how different the speculative fiction landscape looks when you adjust the parallax.”

Bradford is not the only one who took on this radical way of reading books.  Australian writer Sunili Govinnage also took the challenge herself to only read books by writers of color, and then realized “just how white [her] reading world was.”

Now back to my discussion, my friend Linda is a half-white, half-Puerto Rican high school English teacher and a mother of a nine-year-old daughter, and my other friend Reginald is a gay, black man from Trinidad who works in the adolescent book publishing industry.  As you already know, I am a writer who runs a digital imprint, do advocacy for my local public library and has worked in a multicultural bookstore before.  The three of us are in total agreement that schools should have reading lists that represent diverse writers.  Linda likes the position Bradford and Govinnage take on multicultural school reading and would like to see more books by writers of many marginalized backgrounds in high schools.  She says she also encourages her daughter to read diverse literature.

“I think my school district does an so-so job with multicultural writers, but their ideas of ‘multicultural’ is reading Zora Neale Hurston and Langston Hughes during black history month,” Linda said.  “I am tired of teaching mostly about white guy writers.  Everyone knows who Mark Twain and Shakespeare are, but Esmeralda Santiago, Junot Diaz, Jhumpa Lahiri and Octavia Butler are great writers too who need more attention and are more contemporary.  I would like my school to have more required reading lists to include other people of color, even lesser known writers, and writers with disabilities.”

Based on his 12 years in the publishing industry, Reginald said that it is still hard to increase the number of diverse writers in schools and in bookstores in general.  He said many schools have reading curricula that are decades old and don’t reflect the changing racial demographics in America today.  This has mostly to do with the lack of people representing marginalized groups in positions of power in both school districts and publishing houses to make decisions about making more diverse literature available to students and readers of all ages for that matter.  He also said that some school districts find it easier to stick to “tried and tested” known authors, which are usually dead white guys and occasionally diverse writers like Maya Angelou and Ralph Ellison, because it is easier to teach and cheaper to buy mass market copies of Huckleberry Finn or The Great Gatsby than a lesser known book, which is usually written by a marginalized writer.

However, Reginald had an even more radical take on diverse reading that even Linda and I were thinking: “Schools should put a moratorium on dead, straight, white guys, at least at the high school level.  High school is great time to expose students to diverse ideas and views, since teenagers are beginning to develop their own identities and perspectives.”

As for his own reading habits:  “I don’t read books by white guys anymore. Those books don’t reflect my life, my color, my culture, my masculinity or my sexuality.”

Reginald said he likes reading James Baldwin, Thomas Glave and E. Lynn Harris.  Linda said she had similar reading habits.  “I only seek out books by black, Asian and Latino writers.  Their experiences reflect my own experiences as a person of color.”

I understood where they were both coming from, but I was actually kind of shocked by the fact that a school teacher and a book publishing executive would take such an extreme, and possibly narrow-minded view on literature.

So what do I think about this matter?

I like reading books by all kinds of authors – black, Asian, Latino, Middle-Eastern, LGBT, disabled, women, men, political, apolitical, religious, atheist, and, yeah, even some dead, straight, cisgendered white guys!  While I enjoy reading books by people who I have a shared background with, reading to me for the most part is more about learning about other people’s experiences and perspectives.  In order to be a well-rounded person in today’s society, you have to understand everyone’s perspective, even if it offends or scares you sometimes.  That is how we evolve as a people.

If you have been following my writings for a while, you know that I like to read biographies and books about politics and history, and I write long, exhaustive essays about them.  I like learning about how other people think and how their thinking shapes society.  Two of my favorite writers are Upton Sinclair and Ernest Hemingway – two dead, straight, cisgendered, white guys.  I am also a big fan of Richard Wright not just because he is black, but also because he is a great storyteller.  Although he is best known for his racially-charged fiction work, I actually prefer his non-fiction travel writing like Pagan Spain, Black Power and The Color Curtain, which I wrote about last week.

Currently, I am rereading (yeah, because rereading is fundamental) The Politics of Change by Michael Manley, the charismatic former prime minister of Jamaica.  Obama’s recent trip to the Caribbean to meet with CARICOM sparked my interest in reading Manley’s most influential work again.  I didn’t read it just because he is black and Jamaican like me; I read it because he has interesting views on development economics and social policy.

As far as schools are concerned, yes, more diverse authors and perspectives need to be added to reading lists, but don’t cut out the white dudes.  Everyone’s perspective should be welcomed at the table of ideas.

But maybe I’m wrong here.

If Linda and Reginald feel this way, there must be others.  Please leave a comment below or email me about your reading habits.  Does the author’s background influence if you will read their book? What are you reading now and why?