About Talia Whyte

Posts by Talia Whyte:

Reading Amazing Grace Jones

grace jonesOne of the things I want to do more of this new year is read and review books here.  I get so many books for free to read from publishers and publicists, that maybe I should take more advantage of these opportunities.

A great way to kick this off is with Grace Jones’ new memoir ironically titled I’ll Never Write My Memoirs.  I was first introduced to Jones by way of the 1990s film Boomerang, where she plays an crazed supermodel who throws her panties around and says p*ssy a lot.  She also had a few hit songs back in the day, notably Slave to the Rhythm, My Jamaican Guy and La Vie En Rose – all songs I have currently on my iPod.

She is best known for her androgynous look and wild antics, but I didn’t much much about her beyond that.  With David Bowie’s tragic death this week, it is easy to say that she is his female equivalent. She popped up last summer at AfroPunk in all her glory.  I think her performance was amazing.  So I was happy to hear that she was finally releasing her memoirs a few weeks afterwards.

Her book really gave me a chance to get to know her better.  She is a little before my time, but she is still very relevant. There wouldn’t a Lady Gaga, Nicki Minaj or even Madonna if there wasn’t a Grace Jones.  But as she says in the book, unlike many of the today’s singers, she wasn’t putting on an act, she really is a unique wild child.  

She has always been out there long before she became famous; she not putting on an act.  Jones is an original, and not, as she calls Kim Kardashian, a “basic commercial product.” “I cannot be like them, except to the extent that they are already being like me,” Jones says in her book.

So how did Grace Jones become Grace Jones?  The author goes back to her humble beginnings in Jamaica, where she was raised in a strict family of Pentecostal ministers.  When her family moved to Syracuse, New York in the 1960s, it was an opportunity to break away from her religious upbringing.  The book goes into her hippie years doing theater in Philadelphia and living in a commune.  She then moves onto Paris via New York, where her modelling and music careers take off.  She also talks about the many lovers she had over the years, including her on-and-off relationship with Jean Paul Goude, the father of her only child, Paulo, actor Dolph Lundgren, and her brief marriage to a Muslim man who is half her age.

There is also so much name dropping in the book that you start to wonder what famous people Jones doesn’t know!

grace jones

What I was really disappointed in was that there wasn’t much discussion in the book about her androgyny, from the vantage point of what people at that time thought of her look, since it was still pretty taboo in the 1970s and 1980s for a masculine looking, black woman wearing a suit.  

I was specifically hoping that would have addressed the accusation of racism in her image that was created by Goude, who said in 1979 “I had jungle fever… Blacks are the premise of my work.” I get from the book that she was equally responsible for her image, and most of it draws from exploring her Jamaican upbringing and cross gender feelings.  She also says that she connects more with men, or really gay men, who tended to collaborate with her the most throughout her storied career.

But I am looking at her from a more nuanced perspective. She comes from a different era where a lot of her racial imagery wouldn’t be scrutinized like it would be today.  She was asked in a recent interview about how young people today might feel uncomfortable about her image.  In true Grace Jones fashion, she essentially said she really didn’t give a …  “Somebody feels uncomfortable with a certain type of art,” she said. ” But it is an art form to me.”

Despite her public image as a wild child, she lives a pretty normal life as a tennis fan and jigsaw player in between being a grandmother.

As a veteran of the entertainment world, Jones gives sage advice, like don’t live in superficial Hollywood and eat pumpkins to stay young instead of Botox.  That is probably why she looks so young and fabulous on her book cover!

“In the end, I am quite normal,” Jones says.  “I don’t have odd habits.  I might dramatize things a bit, but only because I take things seriously, or sometimes not seriously enough.”

10 Things You Need To Create A Successful Website

The Web Design ProcessThis week over at Global Wire Associates, we launched our annual New Year, New Digital You campaign.  Now is a great time to design or redesign your website.  Many clients that approach us don’t usually have any idea what it takes to create a website.  This Saturday we are hosting our ever-popular “Extreme Website Makeover” webinar, where we showcase a “before and after” of two websites we redesigned recently, as well as give tips on how to create a new website or redesign a current website.

In the meantime, I created this quick checklist of issues to consider when you hire a web designer.  It also makes my life easier when clients think about these things before embarking on a design project.

Title for the domain name: If you are starting a new business, you already know that the company title is very important.  The domain should be the same as your company name.  If it isn’t available, make sure the domain name closely reflects your brand and is easy to remember by users.

Purpose/Mission: What is the mission or purpose of the website? To advertise products or services? Expand your brand? Increase conversion rates?

Content: I say this all the time: It really doesn’t matter how fabulous you website looks or how many social media tools you use.  If you don’t have great content on your sites, most people will not only not care about your web presence, but they will also not care to learn more about you or your organization. Having high quality content on your web presence is a top priority for establishing both your credibility and your brand.

Audience: Who are you trying to reach with your website? When you know who your audience is, it is easier to build content and a website to cater to their needs.

Competitive Advantage: What makes your website different from your competitors?  The best websites are those that are unique and stand out from others.

Responsive Design: A responsive website adjusts to different browser screen sizes, rather than to different devices, without compromising the quality of the content and site design.  Over half of all web traffic comes from mobiles and tablets today.  Most importantly, today’s users expect your website to be mobile-friendly.

Fonts: Are you using legible fonts? Typography is very important today.  Most users don’t stay long on a website where the content is hard to read.

Colors and Layout: The look and feel makes a difference in how users react to your website.  Whatever color and layout your choose, make sure it is simple, professional and easy to navigate.

Advertising: Do you plan to sell advertising space on your website? If so, be conscious of how it affects the look and feel of your website.  Too many ads might turn off users? Ever heard of AdBlock?

Ecommerce: If you plan on selling products or services online, make sure you have a complete ecommerce plan that includes how you will handle fulfillment and security matters.

Again, this is just a quick list to help get your started.  If you have any further questions, contact us!  

Happy New Digital You!

2015: My Year In Review

2015This has been a great year for me on both a professional and personal level. My biggest achievement this year was making it ten years with Global Wire Associates. I never thought a decade ago that I would be an entrepreneur, let alone one with a company with such longevity.

I want to take this time to thanks those who have been with me since day one – Marjane Nakello, Maria Ferrara and Philip Lee – great colleagues and lifelong friends I will always cherish. I want to also thank all the clients I have had over the years. A great business idea only flourishes when you have supportive customers!

I think I have learned a lot about myself, especially over the last year, about patience, humility and tenacity. And I am still learning and hoping to grow even more in the future.  I am really looking forward to a new opportunity next year where I will do more STEM instruction for youth.

On the journalism side, my Caribbean business and economics newsmagazine had a rough start at the beginning of the year. But now that we have the right people in place, we hope to officially launch it in 2016. I also have a couple of other projects in the pipeline, prepping to launch in the new year or 2017.

At the beginning of 2015 I challenged myself to better balance my work and personal lives, which includes exercising more and spending more time with family and friends. Life is too short to work all the time. I’m happy to say that I have achieved that … and then some!

In the new year I hope to continue with the work/life balance by reading more books. I have dozens of books sitting on my bookcase, waiting for me to discover. I usually get so wrapped up in work that sometimes I forget to let my mind breathe. I also want to take up hand drawing again for pleasure, and not just for graphic design business contracts.

I need to watch less television in the new year, mainly because of all the negativity happening in the world. Just when you think the world is moving forward on issues like marriage equality, then you hear stories about Ahmed Mohamed and Laquan McDonald.  Then Chapel Hill happened. And then Charleston happened. And then San Bernadino happened. And then Paris happened – twice.

Maybe less time on trumped up Benghazi hearings and more on why there are still Confederate flags flying on public grounds in this country is needed.  I don’t consider myself a staunch Hillary supporter; she is the lesser of the evils…

With all the mass shootings, ISIS terrorism, plane disasters, political and cultural divisiveness, killings of unarmed black people and Donald Trump, I feel really stressed when I watch the news. And all the garbage reality shows don’t ease the tension either.

There were some glimmers of hope this year.  Pope Francis and Malala Yousafzai continues to inspire me.  Last week in Kenya Muslim women shielded a group of Christians on a bus from an Al-Shabab attack.  Just yesterday I read that Muslims are openly mocking ISIS on Twitter.

American media coverage of all these issues was horrible this year, and it will only get worse with the cartoonish US presidential election next year.  I find myself going to Al Jazeera, BBC News, France 24 and the Intercept for my news more often these days.  Less CNN and Faux News and more real news, reading, writing and drawing in the new year.

For the next week I am just going to veg out a little, read a book, relax with some good music, and prepare myself for the new year.

I hope you will take some time out to do this too!

See you in the new year!

Give The Gift Of Literacy

My Librarian is a CamelI recently purchased a book for a young family member called My Librarian is a Camel: How Books Are Brought To Children Around The World by Margriet Ruurs.  Living in a Western country, we tend to take for granted our public libraries, where you can easily have access to millions of books.  This is not the case in most parts of the world, where access to literacy is far and few in between.

This children’s picture book shows how books are uniquely brought to different communities, whether by boat, bicycle, wheelbarrow, and, yes, even by camel.  In Thailand books are delivered by elephant in rural areas. In many countries like Australia and Azerbaijan, specialized library trucks go into underserved communities and also act as classrooms with built-in computers with WiFi and air conditioning.  For many users, this is the only way to access the outside world.

According to UNESCO, approximately 781 million people worldwide are illiterate, and many schools in the developing world have few, if any, books to use for educating students. Better access to books not only improves literacy, but also opens up more doors for social and economic mobility.

The gift of literacy is the best gift you can give someone. Worldreader is an organization that provides e-readers and digital libraries to children in developing countries.  If you are looking to make a donation to a worthy cause this holiday season, please consider them!