entrepreneurship

What It Takes To Be An Entrepreneur

business planA couple of weeks ago I was invited to speak to a group of college-bound high school seniors who are interested in pursuing careers as entrepreneurs. The common questions from them were “Do I need to go to business school” and “What does it take to be an entrepreneur.”

Regarding business school, this depends on many factors. However, you don’t need an MBA to start a business. I didn’t go to business school; my college background and my main career has been in journalism. Some of the greatest entrepreneurs like Sir Richard Branson, Steve Jobs and Bill Gates didn’t go to business school either. Actually all of them dropped out of high school or college.

Most of the core competencies needed to run a business are not going to be taught in a business school. Entrepreneurship is a field you have to “learn from doing.” For example, if you want to run your own restaurant, it be a good idea to work in one or two or ten restaurants to get firsthand experience first. You would need to know how to do every job in the restaurant to have a well-rounded experience – waiter, cook, janitor, maitre’d, dishwasher, busboy etc.

When I started thinking about starting a business, I got jobs and internships working for other entrepreneurs to gain experience and mentorship support. When I first started freelancing as a journalist and getting Global Wire Associates off the ground, in the beginning I had to learn how to do all my own accounting, marketing and other administrative work by myself because it was only me doing it. Having that well-rounded experience taught me how to run my businesses better for all angles.

Other skills you need:

Patience: Successful businesses don’t happen overnight. It was probably a good two or three years into Global Wire Associates’ operation before I started making a comfortable income. It takes time to build a client base and grow trust the right way.

Resourcefulness: Sometimes things don’t go the way you want them to or as planned. This is why you need to have a Plan B, C, D, E, F and G. You always have to anticipated the worst can happen in a situation, be creative and think about an alternative solution.

Be Proactive: Successful entrepreneurs and successful people in general are the ones who take initiative to make things happen. Don’t wait around for others to do something you can do yourself.

Networking Skills: Always find an opportunity to sell your business to others, whether you are at a conference or a supermarket. While there are many tools for online marketing, It is always more valuable to do face-to-face interaction and have a business card to share.

Willing to try new things: Businesses have to evolve with the times and trends to stay relevant with customers. It is always good to try new ideas in your business to challenge yourself. Sometimes it can be risky, but you never know how risky it is until you try it. Even if the new idea doesn’t work, at least you can say you tried it.

Hard work: Entrepreneurship is not a 9-5 job. Expect to work long hours and sacrifice some time in your personal and family life, especially at the beginning.

Reward Supporters: Bring on people into your company who support you and your dreams and return the support. Most of the people I started Global Wire Associates with still work for me because they support me and I support them.

Now this is not to say that you shouldn’t go to business school. If you are planning on going back to school, here are some things to think about:

Cost: College is very expensive these days. Are you willing to spend the money if you have it? If you don’t have the money, are you willing to take out the loans? How are you going to pay back the loans after graduation? You might have to get a part time job since your business might take a while to generate income.

What type of business school: There are difference types of business schools based on what type of business you would like to pursue. For example, if I wanted to go to business school, I would go to one that specializes in international business, with a focus on development economics.

What you will get out of it: Does the school have a good mentorship program? What kind of access do you have to professors and how experienced are they to help you? What can you get out of the network of graduates?

A lot of things to think about to be an entrepreneur!

10 Lessons I Learned About Running A Business

Global Wire Associates Celebrating 10 years of service

This week I am celebrating the tenth anniversary of my business Global Wire Associates.  The idea for the business really came by happenstance.  I don’t have any formal training in business management.  A lot of what I know I had to learn along the way by myself or from others.

Back in 2005, I never thought this business idea would last a year, let alone ten years.  During the last decade I learned a great deal about myself and about navigating entrepreneurship.

  1. Leadership is important – Many people have always told me that I was a good leader and running a business seems to come naturally to me.  It is one thing to have a leadership role in a community group or professional organization.  It is a whole other thing when you are calling the shots at your business.  Decisions – good or bad – always have to be made in an organization by the leader.  A good leader is someone who is a commited to the business, communicates well, a role model for her employees and a champion for her clients’ best interests.
  2. Keep learning – Learning doesn’t end when you graduate from school.  I am always learning new things, whether it’s from my employees, mentors, clients and competitors.  I try to be open-minded to new ideas whenever possible. Running a business is not about being book-smart, but rather life-smart.
  3. Knowing when to say “no” – Many business owners are ready and willing to take on any work given to them by clients.  I have learned that sometimes you just can’t do everything all the time for a variety of reasons.  Maybe you don’t have the time, or overloaded with other work or you are just too tired.  Sometimes you have to know your limits.
  4. Don’t take others for granted – Don’t assume that your customers or employees will always stay with you.  I have been lucky to have many staff members and clients for the whole ten years!  Make sure you are always checking in with them by keeping that two-way communications going.
  5. Take risks – Sometimes you have to try new things.  Change is good.  I have not always been open to change, but change is the way we evolve as people.  Some risks I have taken and failed, but other risks I have succeeded.  Starting Global Wire Books and Global Wire Design were both risks that have rewarded me handsomely.
  6. The customer is always right (even when you think they are wrong) – If it wasn’t for the customers, I would have been out of business a long time ago.  So this is why you want to cater to their needs.  When you think they are wrong, you can kindly explain why.  Most of the time, they change their minds because they trust your judgment.
  7. Get organized and be professional – It is really hard to be messy when you are running a business.  Get your files in order, pay invoices and salaries on time and get to meetings on time.  Being professional can go a long way for your business.
  8. Get it in writing – Always document any communications with clients, and especially have a signed contract in place before starting work.
  9. Take a day off – It is good to take a mental health day or two.  Go on vacation.  Go to the movies.  Spend time with family or friends.  Watch Netflix.  Take a walk, a run or eat some baked chickpeas.  We all need to take a break sometimes.
  10. Be patient – I had to learn to not be such a control freak and let go of things sometimes.  Think before you speak. Control your emotions and be an active listener.

Girl Scouts, Digital Cookie & the Value of In Person Interaction

Girl Scouts using the new Digital Cookie platform. Image credit: Girl Scouts

The Girl Scouts have come a long way since the days I was selling cookies.  The original “girl power” group recently announced that it will now allows its girls to sell their famous cookies online.  The Digital Cookie platform allow Girl Scouts to create their own customized websites or mobile apps.

It was only a matter of time the organization would have to engage with e-commerce, since that is the way most people make purchases today.  Online marketing and sales are great skills to have, especially for young entrepreneurs.  I know looking back at my time with the Girl Scouts, I wished I could have utilized Facebook, created a website or run a Constant Contact email campaign.

However, the best and most important part of running a small business is the face to face interaction with a customer.  Talking to clients in person forces you to learn how to make a sales pitch.  When I sold cookies, I had to make the case for why a potential customer should purchase from me.

It’s about making eye contact, really listening to the customer and understanding what they want and what they can get from you.  Face to face interaction also means learning how to deal with rejection when a sale doesn’t go through and starting over.  These are all skill sets that you not only need to be an entrepreneur, but also the kind of people skills needed to survive in life.

While technology is a great thing, I also feel like today’s youth don’t have these people skills anymore.  Digital natives only talk in their own language via social media.  Even my own kids in my family seem to only want to talk to me via text message!

The other side of this issue are the safety concerns among some parents and privacy experts.  According to Digital Cookie, girls can choose to created a webpage on the platform with their picture and their first name.  The girls have the option to write a short letter on the page about their cookie campaign.  There is a concern that the girls could be exposed to online predators.  But most likely if the girls are already online using Twitter or Instagram, their online safety is already at risk.

I see this as a perfect opportunity for both the Girl Scouts and parents.  For one thing, the organization should maintain that the girls sell a minimum percentage of cookies through in person interaction, while learning e-commerce techniques through online sales.  Also, the Digital Cookie program should provide training for both the girls and their parents on how to stay safe online.

I think this new initiative is a great way for the organization to open a new chapter in its long history by being relevant to the needs of today’s young girls.

Mobile STEM Truck Closes Education Gap

Projected STEM Job Growth

As you already know, America’s standing as a leader in the global economy is endangered by the lack of American students pursuing careers in science, technology, engineering and mathematics (STEM).

STEM fields are seeing the highest rates in job growth, yet not many students are going in this direction. According to the U.S. Department of Education, only 16 percent of American high school students are proficient in math and have interest in pursuing a STEM career. “The United States is falling behind internationally, ranking 25th in mathematics and 17th in science among industrialized nations.”  AP computer science is only taught in five percent of American high schools.

One of the main problems here is the lack of resources in public schools, such as trained STEM teachers and equipment like computers to instruct students.  Also, 63 percent of K-12 schools still lack adequate Internet connectivity and infrastructure.

I happened upon this story about this innovative idea that might be a partial solution to the STEM education gap.  Aditya Kumarakrishnan, a physics and math major at Queens College, was awarded $10,000 from an incubator contest to assist him with launching his idea for Tesla Truck, a hands-on, mobile STEM lab and mobile maker space that will bring courses like robot-building, flight design, 3D printing and vocational training to schools and local communities.

He came up with the idea for his business last year while he was mentoring a group of students from the Bronx on robotics when he realized they didn’t have any resources.  Kumarakrishnan had to buy his own tools to use for his instruction.  He believes the Truck will be useful and cost efficient for schools that lack the resources to teach such classes.  Kumarakrishnan plans to use the money to purchase his first truck.

This is a great idea, and I would love to see where Kumarakrishnan goes with his truck both in physical distance and in creativity in the near future!

Here’s a short commercial for Tesla Truck: