Why Can’t Jamaicans Access Their Own Beaches?
A must-watch!
Uncategorized
.@RozzieBound ‘s Upbeat Playlist
My bookstore had its first happy hour a couple of weeks ago with author Magogodi oaMphela Makhene, along with discounted books and drinks. I updated our upbeat playlist on Spotify, which we only play for these types of occassions. A little dance party took place.
I hope you like the tunes!
Copywriting For Media Professionals Webinar
We are excited to announce that Global Wire Associates will bring back our weeklong webinar Copywriting For Media Professionals, this fall. This is an extension of our ContentCamp series.
The webinar will be similar to ContentCamp but will be specifically geared towards media professionals either looking to gain skills to continue working in journalism and media or switching careers into the growing marketing communications fields. Good writing skills are easily transferable into other high-demand careers or just a side job.
The webinar will focus on writing copy that sells products and services and the growing number of platforms to sell your work, including websites, email campaigns, social media, newsletters, and more. We will end the seminar with ways to find work.
Copywriting For Media Professionals is scheduled to start in October. We will post more information, registration, and pricing in the weeks to come.
2023 Mid-Year Website Redesign Tipsheet Review
We are in the middle of the year, and you are probably looking at your website and wondering how to make it better going into the rest of the year, especially for the upcoming holiday season. Websites play a central role in online marketing plans today and now is a good time to start the process so you can have a brand new website up and running on New Year’s Day. How users interact with your site can make or break your business. Before you do the redesign, create a checklist of wants and needs for the website, conduct a content audit, and answer the following questions.
Has your mission statement changed? Usually, when the organizational goals and missions change, the website should also reflect this change as well. Is the current mission clear to all users when they come to your website?
Has the purpose of your website changed? This is slightly different from the company mission as this relates to technical aspects. For example, do you want to sell products and services online? Then you have to redesign your website to support e-commerce.
Is your content working for you? After you do a content audit, you might realize that you need to clean up the website’s text, images, and/or video. Like we say here all the time, it really doesn’t matter how fabulous your website looks. If you don’t have great content on your site, most people will not only not care about your web presence, but they will also not care to learn more about you or your organization. Having high-quality content on your web presence is a top priority for establishing both your credibility and your brand.
Is your website usable? A great website is one where users can easily navigate it to find what they want and have a reason to stick around long enough to convert to or become more engaged customers.
What is your competition doing? You need to constantly keep track of what your competition is doing, and how you can get a competitive edge. Is there something you can do differently that would get the attention of customers?
Is your website responsive? Google search engines are now giving higher rankings to websites that are mobile-friendly, or websites that can be viewed easily on mobile phones and tablets. A responsive website adjusts to different browser screen sizes, rather than to different devices, without compromising the content and site design quality. A responsive website is also a better return on investment for your website and your company’s marketing strategy.
Are you thinking about your digital strategy and need some help? Contact Global Wire Design at info(at)globalwireonline.org.