There is a growing number of journalists who are leaving traditional media outlets to create and run their own online news sites. Kelly Virella is one of those enterprising journalists. She left her job as the deputy editor of City Limits magazine and website last year to start the news organization, Dominion of New York. I spoke to her recently about life as a journalist turned entrepreneur.
NABJ Digital: What is Dominion of New York and why did you start it up?
Kelly Virella: Dominion of New York is the online magazine of black intellectual swagger. We report about innovative thinkers, artists and leaders. We investigate complex issues and we blog about current events relevant to the global black diaspora from a progressive-to-radical political perspective…
For the last few weeks, the Occupy Wall Street movement has taken over the headlines worldwide and put the future of the global economy up for discussion. Based on the quickness this movement has grown in such a short amount of time, there are clearly strong feelings out there among the general population about the current financial system.
As a freelance journalist I not only find this to be a monumental moment in recent history, but it is also a great opportunity to practice mobile journalism. As technology and digital tools to capture information on the go becomes more common, many reporters are spending more time on the ground, filing stories online and interacting with followers on their social networks.
NABJDigital Offers Preview of Annual New Media Women Entrepreneurs Conference
By Talia Whyte
As journalists are trying to find new directions into reinventing their careers, many of them are considering going out and becoming their own bosses. Over the last year, NABJ and other organizations have been exploring ways journalists can use their communication skills for entrepreneurship. J-Lab will be hosting its annual New Media Women Entrepreneurs Conference Nov. 8 in Washington, D.C.
John Thompson, founder and publisher of Journalism.co.uk came up with a top ten list of what journalists need to be doing in 2010 to stay competitive in the ever-changing news media landscape.
A topic on the list that sparked my attention was what Thompson said about branding. As more journalists consider the next steps in their careers, online marketing is becoming a major component to success.
…You need to build yourself an online persona, one that earns you a reputation of trustworthiness and one that allows you to build fruitful relationships with your readers and contacts. You can no longer necessarily rely on having a good reputation by proxy of association with your employer’s brand. And your reputation is no longer fleeting, as good as your last big story – there is an entire archive of your content building online that anyone can potentially access. Obvious ways to do this: Twitter, Facebook, personal blogging, but you can also build a reputation by sharing what you are reading online using social bookmarking sites like Publish2 and delicious.
This reminds me of a quote someone emailed me about recently: “Internet users aren’t destination focused–stop trying to drive people to your site and start driving them to your content.”
This is so true! Whether it is a potential new employer or gaining a fan base, in recent years, I have found out quickly that having a strong online presence can really make or break your career today.