I was in Washington DC last week to speak on a panel to other working journalists about transferring their writing skills into other professions to increase their income streams. Most of them were either looking to make money on the side or switch careers altogether. I have been lucky to spread my skill sets into many different areas beyond the newsroom over the last decade, including creating content for websites I build, ghostwriting articles for famous people. writing RFPs for major government and NGO contracts and doing research for documentaries.
There are many other areas where someone who knows how to write and edit copy concisely and on deadline is in demand. Below are some areas you may not think of at first, but are looking to hire media professionals.
Students pursuing doctorate degrees need to submit dissertations before they graduate. Most of them are not the best writers. This is why they hire professional writers and editors to make sense of their final work. I recently helped one doctorate student with the editing process which took about a year to do rewrites and edits. This can be lucrative work for someone looking for a side hustle.
Since more customer interactions are done online today, many companies hire people with good communication skills who can correspond with customers by email or social media. Companies depend on customer service reps to present their brand by answering questions or complaints in the best light, so there is a return on their investment, as well as returning customers.
Marketing and Sales
As I mentioned above, more business is being done online, and content is king. Companies large and small are hiring writers and editors to create content for websites, social media, newsletters, email campaigns, brochures, flyers, banners, etc. This is basically what my company, Global Wire Associates, does for clients every day. (shameless self-promotion).
Somebody has to know how to write job descriptions in the most effective way to attract the best candidate pool. Larger companies tend to hire in-house copywriters whose sole job is to write job descriptions and internal company policies.
Nonprofits are always looking for money, so they have to apply for grants on a regular basis. The best-written proposals are the ones that tend to win grants. Smaller nonprofits that don’t have a staff development officer usually need help with grant writing. These organizations don’t pay a lot if they even pay at all for these services, but it could help you gain more skills in this area that could lead to more lucrative job opportunities at larger nonprofits in the future.
I mentioned above that I do ghostwrite sometimes. Companies and well-known people hire professional writers to create compelling content but under their name. I have had a lot of my writing used in large media campaigns and even written articles under the byline of a couple of famous people, but I can’t tell you who because of confidentiality contracts. Nonetheless, this is lucrative work. I will write about this process more in a future post.
Filmmakers hire researchers to fact-check and analyze information that will be used in a documentary film. This is done to make sure the film is thoughtful and accurate. More filmmakers today are hiring journalists to do this work. You spend a lot of time doing in-person or phone interviews with subjects, doing research at libraries and archives, and reviewing documents, photos and video and taking notes. I recently was hired to do research for a documentary on reproductive and sexual health in West Africa. This is very rewarding and lucrative work. I will also write about this process in a future post.
I am hosting a webinar called “Copywriting for Media Professionals” in the fall which will touch on some of these issues. I don’t have a date and registration set up yet, but if you are interested in participating, email firstname.lastname@example.org.
Today is World Press Freedom Day. This is an occasion to recognize the risks media professionals take to deliver fair and independent journalism. Press freedom is more important than ever. The Trump administration lives in a world of alternative facts and fake news. Trump and his staff have had their share of gaffes, showing their lack of logic and knowledge of basic history.
Apparently, Trump and his people now just walk away from reporters when they don’t want to answer tough questions.
Al Jazeera America announced a few weeks ago that it was shutting down after less than three years in operation. Despite what many critics might think of the beleaguered cable network, I think it delivers fine journalism. The following video is an example of their good reporting. Since I am an avid cyclist and a development worker, this immediately caught my attention. It’s a great story about an organization in Ghana that is making bicycles even more eco-friendly by building them with bamboo! And it is always great to hear a positive story out of Africa.
A couple of weeks ago, journalist Howard French brought attention to an ongoing problem in American journalism regarding coverage – or lack thereof – of Africa and indirectly about the developing world in general. In his open letter to the American TV news magazine 60 Minutes, which was co-signed by dozens of other journalists and academics, French states that voices from the African continent are muted and reduced to racial stereotypes. He pointed to recent segments from the program that only interviewed “white saviors” and featured jungle animals. He also took issue with the fact that no actual Africans were interviewed for a 60 Minutes piece on Ebola.
When I was in journalism school, this reporting phenomenon was called coup and earthquake syndrome, where the developing world is only covered by the Western media when there is a war, natural disaster or some other atrocity in a biased manner. International news coverage is already bad in America, but when you add in the constant negative news from the developing world, it does a disservice to both the people who are covered and Western news readers.
This month marks the 60th anniversary of the Bandung conference, an international meeting of 29 African and Asian countries in Indonesia. While this conference is today considered a minor bookmark in Cold War history, Bandung was significant in not only jump-starting the Non-Aligned Movement, but also it was the first time the developing world had the opportunity to discuss a variety of social, economic and political concerns in their own countries and have a voice on an international platform. While it might seem significant to see and hear from emerging African and Asian leaders, the Western media for the most part ignored the conference.
In 1955 most of the countries in attendance had recently become independent from their colonial rulers and were just starting to understand their role in a world divide by the capitalist United States and communist Russia.
Famed American writer Richard Wright was intrigued by this mass gathering representing over one billion people of color. As a black man who lived in the Jim Crow South and wrote about his experiences in Black Boy and Native Son, Wright believed that Black Americans, Africans and Asians shared the same common suffering of racism, colonialism and mental slavery.
Wright once said in a 1947 interview that a black person in America “is intrinsically a colonial subject, but one who lives not in China, India, or Africa, but next door to his conquerors, attending their schools, fighting their wars, and laboring in their factories. The American Negro problem, therefore, is but a facet of the global problem that splits the world into two: handicraft vs. mass production; family vs. the individual; tradition vs. progress; personality vs. collectivity; the East (the colonial people) vs. the West (exploiters of the world).”
With a growing interest in global affairs with regards to race and identity politics, Wright decided to attend Bandung as a credentialed journalist representing the anti-communist Congress of Cultural Freedom. He wrote a series of essays about his trip, which were subsequently turned into his book The Color Curtain: A Report on the Bandung Conference.
I recently reread this book and found Wright to be an amazing journalist and storyteller. The Color Curtain is possibly the most comprehensive media coverage about Bandung simply because Wright actually interviewed conference attendees and, thus, was able to capture the true essence and nature of the gathering. I highly recommend reading it!
Throughout his writings, Wright talks to Indonesians and other Asians from a wide variety of life experiences about what the conference meant to them in the post-colonial context. He talked to them about their views on family, religion, education and politics in Indonesia and their former colonial rulers in the Netherlands. What you learn from the interviews is that racial and class identity mean different things to differnt interviewees and the idea of a particular race and identity is not confined to specific countries or regions.
Wright also talked about other interesting people he met in Bandung. One story from his book that stood out to me was when he talked to a white American woman who was scared of her black American female roommate. The white woman thought the black woman got up in the middle of the night to practice voodoo using a “blue light” wand and spent an hour in the bathroom and came out lighter-skinned. When Wright probed the scared woman further, he realized that the black woman was most likely straightening her kinky hair with a hot comb and applying skin lightening cream, and didn’t want the white woman to see her real black self. Wright found it amazing that at a conference that was designed to address racism, that the white woman reduced the black woman to a racial stereotype, and the black woman felt she had to change her natural appearance to fit the standard of Western beauty because of her own mental colonialism.
Wright found in his interviews that all the attendees had high hopes and dreams for their new future. Bandung had a full agenda, with discussions about racism in South Africa, colonial tensions between France and North Africa, the Palestine question, and if China, India and Egypt were forming an alliance. However, if you only read the limited coverage from the Western media at the time about the conference, you would have had a different impression.
The United States refused to officially recognize the conference, citing that it was a gathering to recruit more countries into adopting communism. U.S. Secretary of State John Foster Dulles said this in a radio interview in March 1955: “Three of the Asian parties to the Pacific Charter, Pakistan, the Philippines and Thailand, may shortly be meeting with other Asian countries at a so-called Afro-Asian conference.” The U.S. government then began a larger propaganda campaign in the media against the conference.
Much was said at the time about “Red” China’s presence at Bandung and it’s communist “intentions.” But if you read TheColor Curtain, you find out the intentions were far from the political Left. A couple of Wright’s interviewees said bluntly that a communism infusion in Indonesia would be somewhat impossible since 90 percent of the country is Muslim. Most of the other countries represented at the conference were also deeply religious – Hindu, Muslim, Buddhist, Shintoist and Christian and their religions conflicted with atheist communism. Even China recognized that it had to address the conference differently mainly because of the religious and cultural differences throughout Asia and Africa.
The Western media also focused on the “problem” of excluding white delegates at the conference, which is interesting since non-whites were always excluded from such discussions about their own countries during colonialism. Wright wrote about how the world’s media covered Bandung, including quoting British journalist and government propagandist Sefton Delmar who said that the conference was a “political jamboree” that was “very exclusive and colour conscious.”
From the Examiner of Tasmania (Australia), December 1954: “Their invitation to twenty-five nations, including Communist China, but excluding all Western countries, to a conference in April, could be the beginning of an upsurge of racial hatred against the West.” Newsweek compared Bandung to the impending “Yellow Peril,” as it foresaw the formation of a global African-Asian menace.
But not all the media coverage was bad. The Christian Science Monitor said this: “… The West is excluded. Emphasis is on the colored nations of the world. And for Asia it means that at last the destiny of Asia is being determined in Asia, and not in Geneva, or Paris, or London or Washington. Colonialism is out. Hands off is the word. Asia is free. This is perhaps the great historic event of our century.”
At the end of the conference, a communique was created, with the attendees addressing their grievances to the Western world. While the communique had the best of intentions and sounded great on paper, even Wright admits that some of grievances would be harder to address because of their complexity. Wright interviewed an MIT social scientist who believed that tangibles like economic development and international trade would be easier to help build bridges between the Western world and the former colonial world. However, intangibles like attitudes and perceptions will be harder to break for both worlds. This is possibly why there is still this awkwardness and bias about how the Western media covers the developing world today. Perceptions, stereotypes and attitudes are hard to break.
Wright said this about the media in 1955, which is still relevant in 2015:
“It was strange, but, in this age of swift communication, one had to travel thousands of miles to get a set of straight, simple facts. One of the greatest ironies of the twentieth century is that when communication has reached its zenith, when the human voice can encircle the globe in a matter of seconds, when man can project the image of his face thousands of miles, it is almost impossible to know with any degree of accuracy the truth of a political situation only a hundred miles distant! Propaganda jams the media of communication.”