Global Wire Associates

Why You Need a Personal Website

Website Wireframe Sketch On Digital Tablet Screen

One of the most frequently asked questions by my clients is whether or not they should have a personal website.  Many of them are job seekers looking to better brand themselves to potential employers.  In my opinion, I think personal websites can only enhance your chances of finding your dream job.  And, no, I am not just saying this because I am a web designer trying to get new clients.  I say this coming from my own experience with this website.  

I am self-employed in journalism and digital marketing, so it is a must that I have a website that showcases who I am and my previous work.  In today’s competitive market, anyone in any field that is not self-employed also needs a website to get the next job.  

Let’s break down the reasons:

  1. You can control your brand – The first thing most recruiters do today is google the names of prospective job applicants.  As many of you know, both good and bad things about you can show up in a google search.  Having your own website can control your brand and help protect your reputation online.  Presenting information on your own website shows you in the way you want others to view you online.  Also, having your name as the website’s URL ( also establishes your brand and will guarantee that your site will show up on the top of the first page in search engine results.
  2. Sell yourself – The whole point of your personal website is to sell yourself.  Why should someone hire you?  Your online portfolio should be a grand showroom of your best work for recruiters who want additional information about you that goes beyond a CV or resume.  You can show off what makes your skills and personality unique and marketable. Also, anyone in the world can see your website, and you never know where your next job will come from.  I have gotten really awesome job opportunities from people who happened to stumble upon this website!
  3. Show your investment – Having your own website shows others that you invest in yourself and career by branding yourself online.  Employers will take you more seriously.
  4. You are accessible – Having a website makes it easier to find and contact you about work.  Your website should have a clean, simple navigation design, where it is easy to find your biography, contact information and samples of your work.  Stick to the three-click rule, make sure your site supports web diversity and avoid busy-looking websites like the plague.
  5. Links to social media and networking tools – Your website can also be the one-stop to all of your social media accounts, which makes it easier for recruiters to find you online in other places.  You can also put links to other online spaces where recruiters can find your work like Behance.  A word on social media: a lot of people ask me why they should have a website, when they already have a Linkedin or Facebook page.  The reasons are already stated above.  Everyone’s social media accounts look the same.  Having your own website distinguishes yourself from others and showcasing your unique skills and personality.  Furthermore, there are always new social media tools coming onto and going away from the market.  Websites are more future-proof that can grow with your career.

Now that summer is over and everyone is back to regular work and school schedules, now is a great time to think about doing a personal website.  Global Wire Design is running a 10 percent discount on all of its services until 30 September 2015.  Contact us about your online marketing solutions!  

Lessons I Learn From Being An Educator

education written on a blackboardI never thought I would become an educator, but through my work with Global Wire Associates, I organized approximately 80 classes a year around the world teaching a variety of subjects, from basic computer literacy to digital journalism to interactive multimedia and 3D modeling.  I have instructed all types of people  –  teenagers interested in STEM topics, stay-at-home moms starting online businesses, working journalists updating their digital skills, recent immigrants, special needs persons and senior citizens who want to learn basic computer literacy and nonprofit managers needing better engagement with their online constituents.

In September I am going back to New York again during UN Week to teach web development classes to journalists from developing countries.  I may be continuing my STEM empowerment classes into the fall if we are able to secure funding.

Teaching is tough work, but it is also very rewarding.  I have learned a lot about myself and my strengths and weaknesses instructing others.  I learned a lot from other educators who have mentored me.

Here are my lessons from the last 10 years:

Meeting other people where they are at:  Being a web developer, I forget sometimes that most people are not tech savvy and using all the latest tech gadgets and programs.  This is where I have had to leave my ego at the door and learn how to be patient and comfortable with helping students on different learning curves.

Learn from doing:  I am a big fan of project-based learning.  I always hated it when a teacher just droned on for the entirety of a class session.  I think students learn more effectively by actually doing the work.  For example, if I am teaching web design, my students will actually build a website in class.

Learn from each other: With project-based learning, my students generally work in teams. Putting students in teams forces them to learn a variety of skills like communication, as well as take ownership of their learning.   

Culturally Responsive:  The classroom is becoming more diverse, and it is more than likely your students don’t share the same background.  This is why it is important to listen to, build relationships with and get feedback from your students in order to figure out nuanced ways to make education equitable.

Things don’t always go as planned:  Sometimes I create a well-prepared curriculum, only to have to toss it out and do something totally different. Things don’t go the way I planned it all the time, and that can be a good thing sometimes.  Some of the best teaching moments I have ever had come from unexpected moments.

Let students help with the curriculum: I am a fan of democratic education.  Having student input gives me a better understanding of my students’ needs and how I can improve my teaching abilities.  I always encourage questions during lessons or ask them to tell me to spend more time explaining a specific topic.

Admit when you don’t know something: I don’t pretend to be a know-it-all.  If I don’t know something, I will say that to the student.  In my experience, students appreciate the candor because we are all human.

Make sure everyone learns one thing: I try not to cram a lot of things into my courses because technology subjects tend to be overwhelming enough, especially if the students are new to computer literacy.  I encourage my students to make sure that they walk away from class learning at least one new thing, and make sure that one thing is something that could impact their life.

For instance, I taught a class on basic computer literacy five years ago, and one of the students recently moved to Boston from Haiti.  She knew very little English and very shy, but she was able to understand most of my class.  I told her at the beginning that she should focus on learning one thing that she understands and can be useful.  Her one, useful takeaway was how to log into, read and send email.  This class took place a couple of weeks after the earthquake in Haiti, and some of the student’s relatives evacuated to southern Florida, but she didn’t know where actually. However, she did know that the relatives had Gmail accounts.  She was able to locate and make first contact with her relatives who were found in Miami by email.

Every once in a while, I bump into my former student in my neighborhood.  Her English has greatly improved, and she says that she is now taking classes in Microsoft Office at a local community college.  She is always thanking me for helping her with her email.  It doesn’t seem like a big deal to many people these days to know how to send an email, but that class made such an impact in her life.  She always says “Thank you, Talia, thank you very much for your help and patience.”

Sometimes the smallest things can make a big impact in another person’s life.       

Branding For The New On-Demand Economy


While the global economy is slowly coming back from the recession, the growing number of freelancers will continue to play a big role in the new “workplace”, often referred to as the on-demand economy.  More and more firms are realizing that it is more cost and resource efficient to hire people on a project basis rather than have a salaried staff.

There are approximately 53 million freelancers in the United States, and most of them are creative professionals – writers, photographers, graphic designers and web developers.  But freelancing is now extending into any service-based industry where the work can be done with just an Internet connection.  If you have worked with an accountant, travel agent or IT support specialist recently, it is more than likely that professional was working from home, a co-working space or the local coffee shop!

With more people considering themselves independent contractors, it is necessary for these workers to master and update themselves on a variety of skills that will help them survive in this competitive market.

One vital skill for freelancers to have today is the ability to sell themselves and build their own brand.  Here are some things you need to do to support marketing You Inc:

Websites – I have been self-employed most of my professional career.  Back when I graduated college, having a website was a very expensive luxury.  Today it is expected that all self-employed people have a website because it acts as both a business card and showroom for your work.  About half of all small businesses today don’t have websites, and when you don’t have a website, your business might as well not exist.  Most customers today have a digital-first mentality and you have to cater to their needs online.

Social Media – Social media tools like Twitter, Facebook, blogging and Instagram are great marketing supplementals that can work in conjunction with your website.  Because there are so many types of social media tools, you can find one that is appropriate for your industry and brand.  If you are not into doing social media at all, at the very least you should have a Linkedin page to show your CV, credentials and other work-related information online.

Video conferencing and Webinars – Anyone with Internet access can host a private video conference with clients with Google Hangout or Skype.  Another great thing about this tool is that you can host your own webinars on subjects related to your industry.  Over at Global Wire Associates, we host over 20 webinars a year on topics related to technology, marketing and international development.  We also privately connect with our clients all over the world with video conferencing.  On this website, I occasionally host webinars and video meeting with clients interested in journalism, management and technology topics.

Office Productivity – There are so many tools online that help you run your business, from PayPal to Google Drive to Quickbooks.  Using cloud-based products are really good for working with long distance clients or sub-contractors.  I have been working a documentary for the last year on disability rights in the developing world with a group of other journalists and health care workers in Kenya and Cambodia.  Google Drive, Dropbox, email, instant messaging and video conferencing have worked wonders in helping us to collaborate on copy, stills and video in a timely manner.

Online Networking – Websites like have made it easier to connect with other like-minded professionals, especially if you don’t live in a big city.  It is always good to network and find a community of people who could potentially become co-workers, sub-contractors or clients.  I have found both new clients and contractors for GWA this way.

Online Education – Learning never stops, especially when it comes to technology.  There are so many resources online, from to YouTube, where you can learn how to do anything.  I am currently doing a mix of traditional and online classes to get my project management certification renewed, and these tools have been lifesavers.  Take advantage of this!

Better Intercultural Communication Is Doing Good Business

Global Wire Associates has served thousands of clients in 55 countries since 2005

Technology has made the world a smaller place, especially in today’s global economy.  Now more than ever businesses have to interact with customers and vendors from all over the world and across different cultures, religions and languages.

Naturally if you want to do business internationally, you would think that all you would have to do is learn another language (or two).  I first started learning Spanish in high school, and today I am able to converse professionally en español.  Also, having worked in international development for over the last decade, I have also picked up some French and Arabic.

Learning another language is a great and valuable skill to have today, even if you are not fluent in that language.  In my experience, most people I have interacted with who don’t speak English appreciate it if you even make the effort to learn some keywords in their native language, like “Hello”, “Excuse Me” or “Thank You.”

However, I must say that while language skills are vital for international business, it is just as important, if not more important, to understand social intercultural communications.

What I mean by this is do you understand how to maneuver yourself in the culture where you are trying to do business.  For example, did you know that a business card isn’t just a business card in Japan?

Years ago, I started doing business with a new Japanese client.  Right after our first in-person meeting, we exchanged business cards, or meishi in Japanese.  While I put his business card immediately into my bag, the client held up my business card and looked at it like it was a piece of art.  He kept telling me how much he liked the minimalist design of the card and how I was able to put so much contact information on it.  At that point, I immediately took out his business card and tried to look at it with the same admiration.

It was then he said to me, “You don’t need to do that. I know you are American.”

Then I first felt puzzled and then embarrassed.  He then explained to me that business card exchange in Japan is actually a very formal one.  In fact, the card presenter judges how they will be treated by the card recipient based on how they receive the card.  (You can read more about meishi exchange here.)  After he schooled me on this tradition, we both laughed it off.  Luckily, he wasn’t offended by how I received his business card, and, yes, he is still a client today!.

But I refuse to let another cultural faux pas happen to me ever again.  Now when I have to do business internationally, I try to read up on customary business etiquette in that culture.  In many countries, there is a lot of value in the handshake or eye contact.  Sometimes you are expected to bring a gift for the client.

Email etiquette is a big deal.  I’ve learned to make sure that email messages don’t have poorly conceived jokes or double entendres, as they can be misunderstood or taken the wrong way by an international recipient.

I have also learned that in some countries like South Africa or Germany, it is not customary to discuss business during a business dinner, but rather discuss family or sports.  I make an effort to keep up with what is happening in the soccer world, such as popular athletes or specific games, as that generally becomes the topic of discussion at many business dinners.

Also, being aware of who you are in a different cultural context is very important and knowing how to overcome it.  Being an American businessperson, sometimes international clients might have a preconceived opinion of you based on what they already know about American culture, both the good and bad.

For instance, Americans are viewed as rude and arrogant among some French citizens.  Race plays a role in international business politics as well.  Being African-American in global business can be a double-edged sword.  I have met people outside of the United States who say to me that they admire black Americans for our culture and endurance for civil rights, and hold up Dr. Martin Luther King and President Obama as role models.  However, I have also experienced discrimination, especially in Sub-Saharan Africa of all places, because of this horrible stereotype that all African-Americans are violent criminals.

Gender politics are also viewed in variety of ways around the world.  For example, in Muslim countries, men don’t generally shake hands with women.  However, in some countries like Ghana, it is generally expected to wait for the woman to extend her hand first.  Sometimes I have potential international male clients who contact me about doing business with my company.  However, many times they think I am the secretary and not actually the business owner.  I had one guy actually ask me to transfer our phone call to the male owner of the business because they didn’t think I was the person in charge.  Needless to say, that guy did not become a GWA client.

The bottom line: doing good intercultural communication is doing good business.