A new year means new beginnings. Out with the old, in with the new digital you! Now is a great time to start thinking about a new digital strategy for 2018. Global Wire Design is offering a 10 percent discount on all of its services from now until 31 January 2018.
We are also hosting our always fun Extreme Website Makeover webinar on 13 January 2018. My staff and I will give tips on how to create a new website or redesign a current website. We will also showcase a “before and after” of two websites we redesigned recently.
Whether you need a new website, logo, brand identity or content strategy, we are here to help you out. Contact us today!
Over on my company website, Global Wire Associates, we are running our bi-annual sale, on some of our best-selling e-books. This includes Short Guide to Content Strategy, a very popular briefing on how to best use your content to express your brand. Now is a great time to think about your strategy for the new year! This is a great e-book for both new and experienced marketers and business owners.
Short Guide to Content Strategy This is a simple and easy to use ebook that will help you learn the basic principles of developing a content strategy for your organization. In addition, the guide not only breaks down what an editorial calendar could look like, but it also has two mock calendars – one for an NGO and the other for a small business – demonstrating a strategic plan at work. A content strategy provides a purposeful and structured plan for your organizational messaging, and in today’s competitive market, having a solid strategy can make a difference in whether or not your organization sinks or swims.
The sale ends today, 29 November 2017, at 11:59 PM ET!! Buy it here:
During this time of the year, my company Global Wire Associates starts to get calls from other businesses and nonprofits about getting help with reorganizing their digital strategy for the new year, namely their online presence. Websites play a central role in online marketing plans today, and now is a good time to start the process so you can have a brand new website up and running on New Year’s Day. How users interact with your site can make or break your business. Before you do the redesign, create a checklist of wants and needs for the website, conduct a content audit, and answer the following questions.
Has your mission statement changed? Usually, when the organizational goals and missions change, the website should also reflect this change as well. Is the current mission clear to all users when they come to your website?
Has the purpose of your website changed? This is slightly different from the company mission as this more relates to technical aspects. For example, do you want to sell products and services online? Then you have to redesign your website to support e-commerce.
Is your content working for you? After you do a content audit, you might realize that you need to clean up the website’s text, images, and/or video. Like we say here all the time, it really doesn’t matter how fabulous your website looks. If you don’t have great content on your site, most people will not only not care about your web presence, but they will also not care to learn more about you or your organization. Having high-quality content on your web presence is a top priority for establishing both your credibility and your brand.
Is your website usable? A great website is one where users can easily navigate it to find what they want and have a reason to stick around long enough to convert to or became more engaged customers.
What is your competition doing? You need to constantly keep track of what your competition is doing, and how you can get the competitive edge. Is there something you can do different that would get the attention of customers?
Is your website responsive? Google search engines are now giving higher rankings to websites that are mobile-friendly, or websites that can be viewed easily on mobile phones and tablets. A responsive website adjusts to different browser screen sizes, rather than to different devices, without compromising the quality of the content and site design. A responsive website is also a better return on investment for your website and your company’s marketing strategy.
Are you thinking about your 2018 digital strategy and need some help? Contact Global Wire Design at info(at)globalwireonline.org.
President Trump’s executive order banning immigrants and refugees from Muslim-majority countries has been disturbing to many, including myself. I work with two videographers from Somalia who regularly travel back Mogadishu and Nairobi to see family, and this may now be up in jeopardy. This also touched me personally because my whole family immigrated to the United States from Jamaica in the 1970s so I could have better opportunities. Many of them also have green cards. I worry about how Trump will expand the order in the new future.
I have been lucky to meet with many immigrants and refugees throughout the years through my work at Global Wire Associates, where we provide basic computer literacy and media development training to those who support making communication accessible to all.
Many immigrants and refugees depend on clear and concise news and information to stay abreast of issues directly affecting them. Internews in South Sudan has developed an innovative recorded audio program to provide life-saving and life-enhancing information to people displaced at four of the UNMISS Protection of Civilians sites across South Sudan following the conflict in that broke out in that country in mid-December 2013. The service utilizes a quad bike that moves around the site playing the programs in dedicated public spaces, at “Listening Stops”, through speakers that are bolted to the bike. A USB flash drive with the twice weekly professionally produced program is plugged into speakers.
Internews is a leader in humanitarian communication. If you can, please consider making a donation to the organization to help them to continue their good work!