Many businesses and organizations start to think about redesigning their websites now so they can have brand new sites for the new year. Here are some things to think about before embarking on this endeavor:
Do you really need to redesign your website? Not everyone needs a redesign. If you and your website users are happy with the look and functionality, then the website serves its purpose.
What exactly is the problem with your current website? Are users complaining about site navigation? Maybe the homepage is too busy, or the site has too many dark colors. Now is a good time to do a content audit, document the problems, and what you envision the solutions would look like.
Can you afford to do a redesign? This is something you have to put a lot of thought into before embarking on a redesign. If you have to hire a web designer, depending on what your redesign requirements are, it can be very expensive if you don’t have a budget set aside already for website maintenance. Even if you redesign the website yourself, you might lose money because it takes away your time from what would otherwise be used to run your business.
Are you re-branding your organization? If so, do you need a new logo or color scheme? Are you selling a new product or providing a new service? What is the new organizational messaging that you need to be reflected in a new website? An organizational website should accurately reflect what is going on in the company right now.
Are you changing your content strategy? Will you integrate social media into your website? How about a blog or a video strategy? Do you want to put testimonials from satisfied customers or supporters on it? Who is going to create new content and how often?
What is your competition doing? It is always a good idea to check in with your competition to see what they are doing and see how you can one-up them in doing something uniquely different.
You may have noticed that I have been reading and reviewing a lot more books lately. Since the pandemic began, I have become more familiar with my Kindle, which has created a better reading experience for me.
If you don’t have a Kindle yet, check out this video!
As part of the ongoing conversation about improving equity in the publishing industry, I worked with Rozzie Bound to create a virtual shelf featuring upcoming books by authors of color that you can preorder now. By preordering, you help drive up sales and possible placement on bestseller lists and help make publishers pay attention to and better support and uplift authors of color and their readership. The shelf currently lists some notable books coming out this Summer and Fall and will be updated regularly. Some notable upcoming books include Helen Hoang’s The Heart Principle (Aug 31), Colson Whitehead’s Harlem Shuffle (Sep 14), Angela Davis’s reissued Autobiography (Oct 19), and Nikole Hannah-Jones’s The 1619 Project (Nov 16). Preorder these and other books here.
Nonfiction BookTube and bloggers worldwide are participating in the History Challenge 2021 from August 16 – 31. Participants are being asked to read at least one nonfiction history book during this period. Historical fiction books are also acceptable. It’s a great way to challenge your reading habits and learn something new!
Here are some optional prompts to help you choose your book:
Read a biography, memoir, or autobiography
Read a book that takes place on a different continent
Read a book about a school topic you studied
Read a book by a BIPOC author
Read about a favorite time period
Read a book by a woman author
Read a book about your favorite leisure or hobby
Read a microhistory book
Read about a social movement
Read a book in translation
If you have been following this blog long enough, it’s not hard for me to read a history book! I choose The Secret History of Home Economics: How Trailblazing Women Harnessed the Power of Home and Changed the Way We Live by Danielle Dreilinger. The author is a former WGBH and Boston Globe reporter who now lives in New Orleans, an education reporter for the Times-Picayune. This is a fascinating read about a field that has made major contributions to bettering society. I didn’t know a lot of things before reading the book, such as Ellen Swallow Richards, the first woman to attend MIT, laid the groundwork for home economics by introducing how science can improve the home, specifically around sanitation and nutrition. Historically Black Colleges and Universities (HBCUs) also played a role in the field’s development. Margeret Murray Washington, the third wife of Booker T. Washington, saw home economics as a way to uplift Black communities.
I also appreciated the author’s frankness about the racism that was pervasive in the field. The American Home Economics Association, found in 1908, only became racially integrated in the mid-1970s. Despite the racism, many home economists of color persisted, like Fabiola Cabeza de Baca, a Latina nutritionist who taught homemaking to indigenous communities in New Mexico and advocated for Hispanic civil rights. She is my personal hero because she invented the fried U-shaped taco! Flemmie Kittrell was the first African-American woman to earn a Ph.D. in nutrition, who was instrumental in her research for improving nutrition for Black children and families in developing countries. I also didn’t know that home economics played a key role in developing the national school lunch program, the Head Start program, and space food for astronauts. Did you know that the idea for the Amazon Echo was originally developed by a home economist back in the 1960s?
So what happened to home economics? Up until the 1970s, most US K-12 schools and colleges and universities offered home economics programs. Unfortunately, the field fell victim to its own hype. These programs were specifically designed for women and told them that they didn’t need careers if they were homemakers. Eventually, women realized they didn’t need to go to college since they weren’t pursuing careers. Home economics also suffered from the backlash of the civil rights and women’s liberation movements of the 1960s, where women of all races were embarrassed to say that they studied the field publicly. Because of all this, home economics is not really taught in many American schools anymore.
By the 1980s and 1990s, home economics programs were being phased out of schools. I remember taking a home economics class in elementary school. The only thing I learned was how to bake chocolate chip cookies by safely using the oven and cleaning pans and utensils. Looking back at that time, I wish schools would invest more in home economics. Now more than ever, we need home economics. This pandemic has forced all of us to be at home more and think about our everyday routines.
The author makes a lot of great suggestions to bring back home economics, like making it mandatory for both boys and girls to learn it in schools, embracing these life skills on the same level as career preparation, include more STEM perspectives in home economics, and diversify the profession with more people of color and men.
